Innovation drives Konica Minolta’s Brazilian market breakthrough

A world reference in the hardware and technology industry, Konica Minolta Inc. is committed to advancing society through its management philosophy, “The Creation of New Value.”

Since 1873, Konica Minolta Inc. has been in continuous transformation of its diverse technologies and innovations through the expansion of its business in various markets such as office equipment, industrial optical systems and diagnostic imaging and has grown to serve more than 2 million corporate customers worldwide.

In 1988, it expanded its borders to South America, opening its first factory in Brazil and, starting in 2003, consolidating its position as Konica Minolta Business Solutions do Brasil, a company with an administrative office in São Paulo, headquarters in Manaus and branches in Porto Alegre, Florianópolis, Recife and Vitoria. According to Takahito Mitsuhashi, president of Konica Minolta Business Solutions do Brasil, there are plans to expand these branches in the coming years.

Mitsuhashi has been strongly focused on customer satisfaction, with a strong share in the digital production printing (PP) market enabling the company’s net sales to grow to about 15 percent per year since 2011.

“As a leader of the PP market for eight consecutive years, we strive to maintain that level by delivering innovative value to our customers through our industrial printing technology (IP), hybrid solutions and also preserving the high quality of our post-sales services,” Mitsuhashi said.

Looking to the future, the company is betting on the IP market in Brazil and has expanded its portfolio to cover digital label printing solutions.

In addition, it is investing in the construction of a new DIS (Digital Imaging Square) for 2020 to underline its commitment to customers in the professional production and industrial printing markets. The new center of excellence gives customers a hands-on experience through live demonstrations and a world of printing ideas.

“Konica Minolta Business Solutions do Brasil believes in the potential of the Brazilian economy to grow,” Mitsuhashi said. “And so we are prepared and excited to grow together with the country, contributing to our customers through our core values, delivering quality technology, customer service and support.”

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