Shimadzu (Asia Pacific): Moving up the value chain to enrich customers’ and employees’ lives across ASEAN

In April, Prem Anand assumed the role of managing director of Shimadzu (Asia Pacific) and became the first overseas corporate officer in Shimadzu Corporation’s 148-year history.

With 28 years of experience at Shimadzu, Prem shares his vision for the future.

“Today, Shimadzu (Asia Pacific) has become a quarter-billion-dollar subsidiary with excellent financials. To strategically move up the customer value chain in terms of sustainability, we have established key growth drivers including the Living Laboratory, World Lab Network, ‘EXPERT’ Centre (EXPERT: Examine the Requirement, eXtract the Sample, Perfect the Analytics, Evaluate the method, Report the Data, Total Satisfaction) and Shimadzu Academy. These initiatives aim to provide ‘value up’ opportunities for our customers and enable us to become the No. 1 solution provider from Asia to the world.”

As Shimadzu (Asia Pacific) lays the groundwork for accelerated growth, the ASEAN (Association of Southeast Asian Nations) region has become an area with immense potential and strategic importance.

Prem Anand, Managing Director of Shimadzu (Asia Pacific) and Corporate Officer of Shimadzu Corporation

From Singapore, its home ground and headquarters, the company is establishing partnerships with customers across ASEAN. An ever-expanding manufacturing plant was established in Malaysia as a growth springboard for the region and provides Shimadzu with direct sales and service capabilities.

In Vietnam, the company has established a medical systems sales subsidiary to leverage the maturing Vietnamese market for new business opportunities.

This is to replicate the success we have achieved in the Philippines by fostering strong synergies between analytical technologies and medical systems.

Shimadzu’s Living Laboratory is the first artificial intelligence-assisted automation laboratory to integrate the company’s leading hardware and all-encompassing software and create a future-proof laboratory for Analytical Transformation. | All photos by: Shimadzu

In the dynamic markets of Thailand and Indonesia, Shimadzu (Asia Pacific), together with government authorities, is actively addressing customers’ needs in cannabis analysis and halal testing, respectively.

Committed to delivering the best value to customers, the company has been successfully serving customers across ASEAN through engaging with all developed and developing countries, including Brunei, Cambodia, Laos and Myanmar.

As we enter the ‘Asian Century,’ ASEAN holds huge potential for us – we take great pride in being part of this new era of change.

Shimadzu (Asia Pacific) is actively involved in high-value branding and signature hospitality. The company’s Global Launches and Global Summits, including the upcoming Shimadzu 9th Global Pharma Summit to be held in November this year, gives the Shimadzu brand a strong platform on the global stage.

Pioneering industry-first initiatives is also a focus for Shimadzu (Asia Pacific). Shimadzu’s Living Laboratory is the first artificial intelligence-assisted automation laboratory to integrate the company’s leading hardware and all-encompassing software and create a future-proof laboratory for Analytical Transformation. This first-of-its-kind initiative is set to accelerate analytical transformation and strengthen Shimadzu’s position as an industry-leading solution provider.

“This year sees Shimadzu (Asia Pacific) celebrate 34 years,” Prem noted.

“As a company, our ‘ikigai,’ or ‘purpose in life,’ is to move up the customer value chain and continue to enrich the lives of our customers and employees.”

www.shimadzu.com.sg

Prem Anand

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