CENIBRA establishes good and everlasting reputation through sustainable solutions

Today, many companies in Brazil are only recently starting to tailor their operations to benefit the environment, something that forest-based company Celulose Nipo Brasileira S.A. (CENIBRA) has successfully achieved since it was founded in 1973.

As a company that produces approximately 1,200,000 tons of bleached short fiber eucalyptus pulp annually, CENIBRA has turned sustainability into the core of its business.

In order to do business without causing any harm to the environment, CENIBRA made an integrated move to acquire its supplies from planted forests only, which means that the company grows the trees that it uses for its operations.

Each year, CENIBRA plants around 20 million genetically enhanced seedlings that are planted over 254,000 hectares of land.

Operating in over 54 municipalities across Brazil, it has always been CENIBRA’s mission to establish a good relationship not only with the environment, but also with the people in the region.

“As we strengthen our ties with the Brazilian community, we are also able to educate them about our business and develop our operations throughout the entire process,” said Kazuhiko Kamada, director-president of CENIBRA.

With a huge demand for its products, CENIBRA was able to provide jobs to around 5,000 direct employees.

“We want to expand the business and project in Brazil to plant more trees, which will positively affect more communities,” Kamada shared.

Thanks to its environmentally friendly way of doing business, CENIBRA has garnered multiple awards over the years for its sustainability and environmental management.

As the company celebrates its 35th year of working hand in hand with local farmers in 2020, modernization is CENIBRA’s top priority to allow for a more efficient process that would help its employees along the way.

“We have been investing every year in improving our operations and we are continuously growing. This year we expect to hit the highest record of production in our history,” stated Kamada.

“We have to keep good relations with society, prioritize safety and contribute to the local economy here in Brazil,” he concluded.


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