AIA: Helping People Live Longer, Healthier and Better Lives

AIA’s office located in central Jakarta, Indonesia

As a subsidiary of AIA Group, AIA FINANCIAL was established in 1996 and has since grown into one of the leading life insurance companies in Indonesia.

AIA now serve more than one million Indonesian customers on their protection and long-term saving needs, said President Director, Ben Ng; ‘The customer is at the center of everything we do and we are driven to help people live longer, healthier and better lives’.

Indonesia is a developing country with low insurance penetration. The insurance regulator, Otoritas Jasa Keuangan (The Financial Services Authority) has been working together with private sector to actively promote financial literacy of the general population.

‘We find it a positive experience working with Indonesian regulators and industry associates’, said Ng. ‘We share common objectives to promote and educate financial literacy among the growing Indonesian population.’

‘It is also a privilege to work with our leading bank partners in Indonesia to bridge customers’ protection and long-term saving needs. We look forward to continuing and deepening our partnerships as it will help customers to live longer, healthier and better lives.’

AIA FINANCIAL believes customer loyalty is the utmost important. To sustain our customers, the sales force needs to be professional and can provide the right advice to their protection and long-term savings needs.

‘AIA Group has achieved number one Million Dollar Round Table (MDRT) for three consecutive years. In Indonesia, we have the highest ratio of MDRT agents’, said Ng. ‘For those who are serious in building a career in insurance, they should join PT. AIA FINANCIAL, as we have a proven system that can provide a higher chance for people to succeed.’

AIA was the first to bring into Indonesia the iPos (Interactive Point of Sales) technology which enable us to complete a sales process completely paperless. Our latest iMo(Interactive Mobile Service) technology provides real time information about their customers and many functionalities that allow them to better serve their customers.

AIA Group is currently operating in 18 markets in Asia Pacific region and a market leader in most of the markets. PT. AIA FINANCIAL is able to benefit from a strong brand name and expertise across countries.

‘Singapore is an important financial hub in Asia’, said Ng. As the neighbor country, Singapore has been a popular destination for Indonesian. When our Indonesian customers travel to Singapore and see AIA brand, we are able to leverage AIA’s brand recognition, bring great product and service ideas from Singapore to grow our presence in Indonesia.’

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