Adolfo Dominguez is a renowned designer fashion firm founded in Spain in the 1970s. The company aims to design timeless, high-quality clothing that outlives fashion trends. Adolfo Domínguez presently has stores in 22 countries, across all five continents, via its 347 points of sale. Over the year spanning 2022-2023, the company enjoyed a turnover of 114,2 million euros and a sales increase of 24%.
The collection
Adolfo Dominguez’s creative process is based on the Agora Method. The design team approaches collections from a multidisciplinary and creative perspective, choosing a theme at the beginning of each season, on which the collection pivots. For the Autumn-Winter 2023 collection, the concept is “Exhale: Shout Out Your Wish.” The firm’s collections respond to a modern interpretation of the company’s earliest values: Simplicity, poetry and fluid lines representing freedom. Rich colors, a relaxed and coherent style, almost always in natural tones. The patterns are all original designs. The firm is on a steady path to a longer-lasting and more environmentally friendly way of dressing, based on the use of high-quality, durable garments, and the gradual introduction of ecologically-friendly materials.
The Adolfo Domínguez aims to design timeless, high-quality clothing that outlives fashion trends.
The runway
After years of absence, Adolfo Domínguez returned to live shows in 2019, with a new proposal: the shows featured non-professional models, as well as out-of-place catwalks. Watch the brand’s latest runway show; an immersive experience with live music, dancers, art performances, and the newest fashion collections.
The shops
In 2021, Adolfo Dominguez established a new concept store with open-structured spaces using only natural materials and including artists’ collaborations. The brand’s path towards sustainability in the fashion industry reflects powerfully on its responsibilities in the design of its collections, as well as of its shops. Since 2000, Adolfo Domínguez has advocated cruelty-free products, completely abandoning the use of raw materials obtained through animal cruelty. Overall, the brand only selects fabrics and manufacturing processes that respect both society and the planet.
The ethos
In 2018, Adolfo Domínguez started a new conversation about society’s shopping habits and how it affects the planet that all of humanity shares. Since then, the company has rolled out a series of campaigns inciting customers to “think before they buy” — it’s not about buying more, but about choosing better. The latest installment of the brand’s commitment to a different way of consuming fashion is “Repeat More. Think Less.” People have to grapple with hundreds of decisions each day; what they wear doesn’t have to be one of those hard choices. For the campaign, Adolfo Domínguez has collaborated with philosopher Steven Pinker.
Discover all of Adolfo Domínguez’s campaigns, today.
