The experience
Leather goods are a centuries-old art in Morocco. The Benson Shoes experience dates back over 50 years and is founded on talented master craftsmen with exceptional know-how. Benson Shoes has been a worthy representative of Goodyear welt for decades.
The authentic art of Benson Shoes craftsmen is revealed thanks to the irreproachable quality of materials: leathers come from the best European tanneries.
The diversity of its models, the quality of materials and the comfort of Benson Shoes footwear makes for a successful collection. Benson Shoes’ DNA offers an elegant and sober range ranging from classic shoes to sneakers and the company has managed to strengthen its position in the footwear market thanks to the success of its classic models and its sport models for young and old alike. The quality and character specific to the brand are the result of a long manufacturing process.
The technique
The primary vocation of Benson Shoes is artisanal and it has made the finesse of manual work its priesthood. The cutting of the different parts of the shoe (upper, sole lining, etc.) is entirely done by hand. As for the other stages of assembly and sewing, master craftsmen make numerous manual interventions. For example, the welt is sewn to the upper and the insole. It is then turned over to have the assembly sewn a second time to the outsole.
As for the filling of the cavity between the insole and the outsole, this is ensured by a mixture based on cork powder and glue, which allows brand wearers to appreciate a personalized imprint after a few days of use. Thanks to designers dedicated to the brand, and to their permanent efforts to reconcile modernity of design and tradition of process, Benson Shoes presents models with a unique style and pure lines, offering customers a choice adapted to their requirements of distinction and of comfort.
The diversity of its models, the quality of materials and the comfort of Benson Shoes footwear makes for a successful collection.
The know-how
The authentic art of Benson Shoes craftsmen is revealed thanks to the irreproachable quality of materials: leathers come from the best European tanneries. To ensure customers an irreproachable quality, complete laboratory tests are regularly carried out on the main materials.
In Morocco, a country where leather goods are a centuries-old art, the brand has never ceased to enrich the footwear industry thanks to its top-of-the-range models with proven longevity. The search for the best materials is one of the major concerns of the company and regular prospecting takes place across the European markets in order to unearth the best skins with the sorting of skins entrusted to specialists.
The maintenance
For the maintenance and repair of Benson shoes, stores in Casablanca and Rabat have a glazing and patina workshop. Customers can leave their used shoes with the stores to restore their shine. For leather maintenance, the leather is stripped, nourished, treated and then polished to obtain a beautiful shine on the back and toe. Patina is the manual coloring of new and less new pairs to obtain a beautiful nuanced color. Personalised pairs are unique and the manual work gives each pair of Benson shoes a different touch. A well-worn pair of shoes is always extremely comfortable and it is becoming more popular to give shoes a second life and keep leathers alive for as long as possible.
