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In August 2022, travel agency H.I.S. Co., Ltd., majority shareholders of Huis Ten Bosch closed a deal for the sale of the theme park to PAG, a global investment firm headquartered in Hong Kong. The theme park’s owners reportedly sealed the sale to PAG at a price of JPY100 billion (US$720 million); meanwhile, the investment firm plans on continuing the park’s operations. With approximately 67% of shares, H.I.S. is the majority stakeholder of Huis Ten Bosch. The remaining shareholders of the resort in Sasebo, Nagasaki Prefecture, namely Kyushu Electric Power Co. and Kyushu Railway Co., have likewise indicated that they would sell their holdings to Huis Ten Bosch's new owner-operator.

H.I.S. had expressed their intent to sell in July 2022, and began negotiations with the HK-based investment firm, citing challenges and losses brought on by the pandemic’s huge impact on tourism as the main reason for the change of hands. Huis Ten Bosch is not the first theme park in the massive portfolio of PAG. In 2013, the private equity and investment management firm funded a US$250 million equity investment in Universal Studios Japan.