From the port of Ijmuiden in the Netherlands, Hokkai Suisan supplies more than 8,000 families throughout Europe with traditionally prepared Japanese fish products.
Originally Hokkai Suisan focused on Japanese expats, but in recent years the Dutch company has also been targeting the European market. The latter is something which CEO Marinus Noordenbos has been working hard on with his team since 1993.
“It is our mission to put authentic and contemporary Japanese fish dishes on as many tables as possible,” said Noordenbos.
“Today we have more than 65 fish products in our range, delivered all over Europe and carefully packed for special transport for freezing.”
The products can also be found at luxury food wholesalers, supermarkets and restaurants in several European countries.
Hokkai has its own restaurant in IJmuiden, where visitors can enjoy fresh sushi and sashimi prepared by Japanese chef Ohtawara and his team.
Hokkai Suisan works closely with local partners said Noordenbos:
“Our suppliers make no concessions in their search for the best products and ingredients. Together, we import various products to Europe, such as Pollock roe, scallops and original mackerel ramen. The seafood products we sell in our web shop offer the residents of Europe the taste experience of Japanese cuisine.”
In January 2021, CEO Noordenbos was appointed Japanese Cuisine Goodwill Ambassador by the Japanese Ministry of Agriculture, Forestry and Fisheries.
In this honourable role, he will use his network and knowledge to spread Japanese food culture to a wide international audience and expand exports of Japanese seafood.
“We started in a small home kitchen and sold our fish mainly to Japanese expat families in the Netherlands. Since then, we have grown into an international company and are reaching more and more people, including non-Japanese. We will continue our mission to enthuse more people about Japanese cuisine.”