Built on a distinguished legacy strengthened by digital transformation and guided by world-class sustainability leadership, Berli Jucker Public Co. Ltd. is advancing a model of shared growth for the century ahead.
145 years of legacy and partnership
In 2027, BJC will commemorate its 145th anniversary, coinciding with the 140th anniversary of diplomatic relations between Thailand and Japan. This convergence reflects more than history — it underscores BJC’s enduring role as a strategic bridge connecting Japanese innovation, precision and business excellence with Southeast Asia’s dynamic markets.
Founded in 1882 as a trading enterprise, BJC has evolved through global disruptions ranging from wars and economic crises to successive industrial revolutions, emerging as a cornerstone of Thailand’s industrial and retail sectors. Its trajectory reflects not only resilience, but also a consistent ability to anticipate change and shape regional economic development.
Today, BJC operates what it calls an “inclusive business model,” creating shared value across economies, societies and communities. By strengthening regional supply chains, empowering entrepreneurs and expanding access to essential goods, the company has established itself as a vital contributor to Southeast Asia’s commercial ecosystem. Its long-term success is intrinsically linked to the prosperity of the communities it serves.
Integrated supply chain pioneers
BJC competitive advantage is built upon its fully integrated Total Supply Chain, reinforcing its position as one of Thailand’s leading corporate groups. Supported by an extensive manufacturing network across Southeast Asia, BJC maintains a strong position in the packaging sector.
The group is the No. 1 glass manufacturer in Southeast Asia, producing approximately 4.4 billion bottles annually, and the No. 1 aluminum can manufacturer in Thailand, with a production capacity of 6 billion cans per year.
Beyond packaging, BJC has established a solid presence in the consumer and healthcare sectors, supported by a portfolio of well-recognized market-leading brands, including Parrot, Zilk and Maxmo in Thailand, alongside Ichiban, a leading fresh tofu manufacturer in Vietnam.
In healthcare and technical solutions, BJC serves as a leading distributor of critical medical equipment in Thailand.
At the retail level, Big C further strengthens BJC’s downstream capabilities as one of Thailand’s major modern trade platforms.
Through its integrated ecosystem spanning manufacturing, distribution and retail, BJC is well positioned to connect global brands with diverse consumer markets across Southeast Asia, supporting long-term growth and continued regional expansion.
Building a borderless growth platform
BJC growth strategy extends beyond Thailand, with a strong presence in Vietnam, Laos, Cambodia and Hong Kong. This expansion reflects not only geographic reach, but also the successful transfer of BJC’s integrated business model into high-growth markets across Southeast Asia. Supported by a network of over 4,200 retail stores and distribution coverage reaching more than 240,000 outlets, BJC continues to strengthen its regional footprint.
In Vietnam, BJC has established a robust end-to-end ecosystem across manufacturing, distribution and retail. The company operates 7 manufacturing facilities and 8 distribution centers, supporting a network of 3,530 retail stores. Through its successful management of MM Mega Market, the No. 1 cash and carry operator in Vietnam, BJC demonstrates strong competitiveness alongside global players.
In addition, to further solidify logistic operations, BJC has established a strategic joint venture with DHL Supply Chain. This partnership aims to elevate the group’s logistics operations to global standards.
Anchored in deep local market understanding, strategic foresight and strong international partnerships, BJC enables global and local companies to effectively access and grow within the Association of Southeast Asian Nations’ markets.
Empowering local entrepreneurs
Progressing from trading to manufacturing, retail and now digital ecosystems, BJC’s evolution continues to be driven by innovation. As of 2025, the company was operating more than 1,750 stores across both large and small formats and over 30,000 additional outlets in other retail formats.
Digital platforms such as Big C Plus and Donjai are central to this transformation. Notably, Donjai empowers more than 26,000 traditional small retailers by providing access to modern point-of-sale systems, supply chain integration and data analytics. This enables small businesses to enhance competitiveness while preserving their role within local communities.
With omnichannel sales contributing 14.2% in 2025, BJC demonstrates how digitalization can be both commercially effective and socially inclusive, ensuring that technological advancement supports, rather than displaces, traditional retail ecosystems.
Japanese collaboration over 30 years
For over three decades, BJC has played a pivotal role in advancing Thailand and Japan’s economic relations, acting as a strategic bridge that brings Japanese innovation to Southeast Asia’s fast-evolving markets. Built on long-standing trust, BJC today partners with more than 120 Japanese companies and has generated cumulative sales exceeding ¥395 billion over the past decade.
This success is driven by BJC’s fully integrated platform, spanning five core business sectors. In retail, our largest segment contributing over ¥252 billion in sales, we deliver trusted products from global giants like Panasonic, Sony and Unicharm. Our healthcare division boasts partnerships spanning over 34 years, bringing advanced medical technologies from Shimadzu and Hitachi into the market. Furthermore, our consumer sector drives growth alongside leaders like Kewpie and Rohto. Similarly, our packaging and chemical divisions maintain robust collaborations with industrial powerhouses such as Marubeni and Maruzen Chemicals.
Beyond distribution, BJC serves as a strategic partner, providing end-to-end capabilities from sourcing and industrial supply to logistics and market entry execution. This integrated model enables Japanese companies to expand efficiently while navigating the complexities of Southeast Asia, positioning BJC as a gateway to regional growth.
As a result, Japanese innovation is effectively localized for dynamic markets, while BJC continues to benefit from Japan’s global strengths in technology, quality and operational excellence. As Thailand and Japan commemorate 140 years of diplomatic relations, this enduring partnership reflects not only a legacy of trust, but a shared commitment to shaping the next chapter of sustainable growth in the region.
ESG benchmarks
Sustainability is fully embedded in BJC’s corporate strategy through its environmental, social and governance framework, integrating environmental stewardship and social responsibility across all operations.
For over three decades, BJC has played a pivotal role in advancing Thailand and Japan’s economic relations, acting as a strategic bridge that brings Japanese innovation to Southeast Asia’s fast-evolving markets.
Recognized for sustainability
• Inclusion in the Dow Jones Sustainability Indices (DJSI) with a sector-leading score of 92/100 for four consecutive years
• Carbon Disclosure Project (CDP) A List 2025 for Climate Change
• Morgan Stanley Capital International (MSCI) ESG Rating of AA, ranked among the top in Asia
• Continuous inclusion in the FTSE4Good Index Series
• AAA rating in Stock Exchange of Thailand (SET) ESG Ratings 2025
Aligned with the United Nations sustainable development goals and the U.N. Global Compact, BJC is committed to achieving net-zero carbon emissions by 2050. The company demonstrates that long-term profitability and environmental responsibility are mutually reinforcing pillars of sustainable growth.
Vision for the next century
Looking ahead, BJC’s strategy centers on building a “platform for shared prosperity,” linking its growth with that of its partners, employees and the broader regional economy.
“We are not merely expanding our business, but we are also redefining growth by creating a platform for shared prosperity,” said Thapanee Techajareonvikul. “By combining our 145-year legacy with innovation and structured ESG practices, BJC is not only a trusted partner but also a driving force for sustainable growth across Asia.”
Aswin Techajareonvikul agreed. “Operating with sustainability and creating shared value through our inclusive business approach enables BJC and Big C to grow alongside communities and partners, while elevating Thailand’s retail sector to international standards. Trust remains the foundation of truly sustainable growth,” he said.
With a strong foundation and a clear strategic direction, BJC is entering its next chapter with confidence. The company remains committed to strengthening Thai-Japanese relations, advancing innovation in Southeast Asia and delivering enduring value across the region.
For investors and partners, BJC represents more than a historic enterprise. It is a forward-looking architect of a sustainable, inclusive and prosperous future.
