Where Japanese aesthetics meet British luxury: Vibroa’s vision for branded living

Toshiyuki Yoshida, CEO of Vibroa

Vibroa is a real estate developer dedicated to crafting residences in collaboration with the world’s most distinguished brands. As Aston Martin’s official real estate partner in Japan, the company delivered No.001 Minami Aoyama Designed by Aston Martin in 2025, the first project of its kind in Asia and a milestone in the evolution of branded luxury living.

Rooted in Japanese aesthetics and shaped by global innovation, Vi­broa pursues what it calls absolute value — enduring quality that tran­scends passing trends. That philos­ophy underpins Vibroa’s partnership with Aston Martin, which CEO Toshi­yuki Yoshida describes as ground­ed in shared principles rather than branding alone.

Visits to Aston Martin’s U.K. head­quarters left a lasting impression on the Vibroa team. “We were impressed by the degree of craftsmanship and authenticity, and Aston Martin’s pol­icy of making no compromises,” Yoshida said. “That has a lot of com­monality with Japanese philosophy, whether in construction, history or culture.”

The parallels extend beyond de­sign ethos. Aston Martin’s emphasis on handcrafting resonated deeply with Yoshida. “The majority of every automobile is handmade, and around 90% of the cars produced over the past 100 years are still roadworthy,” he noted. “That tells you that things made carefully by hand will last a long time.” For Vibroa, this belief in durability reflects an “absolute value, not relative value” applied equally to architecture, lifestyle and long-term stewardship.

“We were very impressed by the elegance and taste of Aston Martin’s designers. There is a subtle­ty to their approach, and that blends well with Japanese culture, which embraces restraint.”

Toshiyuki Yoshida, CEO of Vibroa

Those shared values were tested and refined during the development of Minami Aoyama. Yoshida revealed that Vibroa and Aston Martin met more than 120 times throughout the process, both online and in person, with designers traveling between Ja­pan and the U.K.

“We were very impressed by the elegance and taste of Aston Martin’s designers,” he said. “There is a subtle­ty to their approach, and that blends well with Japanese culture, which embraces restraint.” The result res­onated strongly with high net worth buyers in Japan, who value discre­tion, authenticity and longevity over overt displays of luxury.

Looking ahead, Yoshida sees growing potential for collaboration between Japanese real estate and British luxury brands as branded res­idences expand globally. “Japanese customers embrace British luxury cul­ture,” he said, pointing to Aston Mar­tin’s residential projects spanning Miami, Japan and the Middle East.

Vibroa does not intend to repli­cate a single formula. Instead, it is exploring various formats and differ­ent iterations of branded living, each shaped by balance, intention and collaboration.

vibroa.com/en

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