In recent years, Japanese cuisine has taken the Philippines by storm, captivating the taste buds of foodies across the archipelago. With its emphasis on fresh ingredients, meticulous preparation, and bold flavors, Japanese food has become a sumptuous staple in the country’s culinary landscape.
However, the uptick in popularity of Japanese cuisine in the Philippines extends beyond just the flavorful fare itself; it embodies a cultural fascination and a growing trend towards international culinary experiences. Filipinos appreciate not only the umami-rich flavors but also the traditional aesthetic appeal, creative culinary flair, and exacting customary techniques of Japanese dining; specifically, in dishes like sushi and sashimi. Meanwhile, fondly familiar offerings like tempura, ramen, teppanyaki, yakitori, and such resonate with the desire for comfort food that truly satisfies.
The integration of Japanese food into Filipino culture is further reinforced by cultural exchanges, culinary events, and the influence of Japanese pop culture, all of which continue to fuel the Japanese cuisine craze in the Philippines.
Indeed, the proliferation of Japanese restaurants across the Philippines, from urban centers to provincial towns, underscores its broad appeal and accessibility. These establishments offer a range of dining experiences, from casual conveyor belt sushi joints to high-end omakase restaurants and trendy izakayas, catering to diverse preferences and budgets. The integration of Japanese food into Filipino culture is further reinforced by cultural exchanges, culinary events, and the influence of Japanese pop culture, all of which continue to fuel the Japanese cuisine craze in the Philippines.
This growing demand has birthed a number of Japanese food destinations and food halls in Metro Manila; vibrant venues that propel the popularity and availability of the cuisine not only with Filipino foodies, but also with Japanese nationals residing in and visiting the Philippines.
Here are a number of the more prominent Japanese food spots, for discerning diners and adventurous food lovers, alike:
JapanTown
Situated on Level 4 of Glorietta 3 in Ayala Center, one of Makati City’s premier shopping complexes, JapanTown offers an immersive cultural and culinary crossover that transports diners to the lively streets of Japan. Boasting a dynamic atmosphere and a diverse array of customary and contemporary dining options, JapanTown has quickly become a favorite destination for a big bite of Japanese gastronomy. From traditional sushi bars to modern izakayas, visitors can explore a variety of Japanese culinary delights. Notable restaurants include Ramen Nagi, renowned for its rich and flavorful noodle soups; Coco Ichibanya, beloved for its hearty roster of Japanese curry dishes; Yayoi, which offers customizable set meals inspired by Japanese home cooking; Musashi-Maru, a sanctum for sushi enthusiasts; and Hakata Ton-Ichi, lauded for its tonkotsu ramen.
Beyond its culinary offerings, Japan Town fosters an upbeat atmosphere that echoes the welcoming ambiance of Japanese izakayas. The outdoor Central Square features al fresco dining spaces, communal areas ideal for social gatherings and relaxation, and various artworks. JapanTown also plays host to an interesting calendar of events, including DJ nights, Japanese-inspired workshops, and other family-friendly activities. An added attraction, the Omniverse Museum is likewise located in the area. This combination of authentic cuisine, uplifting ambiance, and cultural enrichment makes Japan Town an engaging destination for both locals and visitors seeking a taste of Japan in the heart of Metro Manila.
Kiwami Japanese Food Hall
Located in Bonifacio Global City’s (BGC) High Street and Alabang Town Center (ATC), Kiwami Food Hall houses the spirited essence of four topnotch Japanese food concepts: Yabu, Ippudo, Hachibei, and Hannosuke. Inviting diners to explore an appetizing array of authentic Japanese dishes in a warm and welcoming atmosphere, Kiwami Food Hall offers foodies the opportunity to indulge in a variety of authentic Japanese dishes. From crispy karaage dishes and savory tempura and tendon platters to hearty ramen bowls with rich broths and fluffy okonomiyaki rice meals, Kiwami serves iconic Japanese fare in a relaxed and homey setting. The hall’s open layout encourages epicurean exploration and experimentation, guided by a carefully curated menu that embodies the best of Japanese culinary traditions. Combining all four masterful brands, the comprehensive menu is a definite draw for diners looking to sample a range of Japanese culinary delights, in one convenient location.
But wait, there’s more: the Hokkaido Soft Cream, available in a cup with Kuromitsu Boba (black honey tapioca pearls), as a Maple Honeycomb Sundae, or in a Lengua de Gato (‘Cat’s Tongue’ butter biscuit) cone, is also a raved-about, must-try treat, at Kiwami. Whether visiting for a sweet fix, a quick bite, or a leisurely meal, Kiwami Food Hall affords a gratifying foray into the flavor and flair that infuse Japanese cooking styles.
Mitsukoshi FRESH
Located within Mitsukoshi Mall in BGC, Mitsukoshi FRESH is as a premier destination for fans of Japanese cuisine, offering a sophisticated retail and dining experience that highlights Japanese culinary artistry. As an integral part of the renowned Mitsukoshi department store chain, Mitsukoshi FRESH distinguishes itself with its emphasis on premium ingredients and meticulously prepared food offerings, all under one roof. Mitsukoshi FRESH provides a unique dining experience with its premium selection of fresh seafood sourced directly from Japan, expertly crafted sushi showcasing delicate flavors and textures, and beautifully presented bento boxes that exemplify the balance and aesthetics of Japanese cuisine. Their pre-packed meals, made fresh throughout the day, are perfect for takeaway or for enjoying within the venue’s chic food court.
In addition to its gourmet offerings, Mitsukoshi FRESH serves as a cultural hub for the rich traditions of Japanese gastronomy. By hosting a variety of seasonal events and workshops, like healthy cooking classes and maguro cutting shows, the venue paves the path to a greater appreciation of Japanese culinary techniques and ingredients. These educational and interactive endeavors serve to enrich the overall dining experience, as well as celebrate Japan’s heritage. As such, Mitsukoshi FRESH caters not only to culinary connoisseurs seeking authentic Japanese flavors, but also to food enthusiasts eager to explore the nuances of the cuisine.
Little Tokyo
In the heart of Makati’s busy city streets, tucked away along Chino Roces and Pasong Tamo, Little Tokyo continues to thrive as favorite Japanese food haunt. This charming enclave of restaurants evokes a feel of Japan’s byways and back alleys that burgeon with culinary gems. With its traditional architecture and authentic dining establishments — amidst a maze of alleyways lined with izakayas, ramen shops, and sushi bars — Little Tokyo offers a glimpse into Japan’s delectable culinary heritage. Whether exploring the cozy confines of a ramen shop or savoring the delicate flavors of sushi, Little Tokyo offers a journey through Japan’s culinary landscape, promising an unforgettable experience of authenticity and charm. Popular choices include Seryna, known for its succulent Wagyu beef dishes, and Izakaya Kikufuji, celebrated for its extensive selection of grilled skewers and small plates.
Beyond its culinary offerings, Little Tokyo also hosts various cultural events and festivals throughout the year, further enriching the dining experience for visitors.
As the popularity of Japanese cuisine in the Philippines soars — driven by an ever-growing appreciation for its bold flavors, skilful preparation, and traditional culinary techniques — diners can expect continued growth of these gastronomic havens. And, with the innovation and expansion of such establishments, the cross-cultural bond between the Philippines and Japan is poised to grow even stronger, beyond the robust realm of culinary confluence.
