Since its debut on the Hong Kong Stock Exchange in 2002, Suga International Holdings Ltd. has been at the forefront of technological innovation as a leading total electronics solutions provider with a multifaceted approach.
“The Group is engaged in the research and development, manufacture and sale of electronic products. We also operate a pet-related business and other strategic investments that are synergistic with our brand,” said CEO Alfred Ng.
Drawing on its core strengths in electronics manufacturing services, Suga International is leveraging its state-of-the-art production facilities in China and Vietnam, which were inaugurated in 2021. This strategic positioning provides the company with a strong international footprint, catering to clientele in the U.S., Japan, U.K., Germany, Australia and greater China. In addition, Suga International remains steadfast in its commitment to sustainability, as evidenced by its attainment of prestigious “green” certifications, including ISO 14001 and QC 080000, as well as compliance with directives on RoHS (restriction of hazardous substances) and WEEE (waste electrical and electronic equipment).
We have long-standing partnerships with numerous Japanese companies in both our electronics and pet product sectors. Our commitment to supporting and maintaining strong relationships underscores our credibility and fosters smooth collaboration.
Alfred Ng, Chief Executive Officer of Suga International
With a consolidated leadership position as an original equipment manufacturer of electronics, the company has also made advancements in the burgeoning pet care sector.
“Realizing the importance of this sector — that pets are loved and cared for in households around the world, even during economic downturns — we established WePet International Holdings Limited,” Ng said.
This wholly owned subsidiary embodies the ethos of “Caring for Pets, Technology for Pets” by leveraging innovative technologies to create a holistic pet health care ecosystem.
“WePet’s missions are to: improve pets’ quality of life and cater to their needs; give back to communities by actively participating in social services; build a corporate culture that encourages employees to learn and grow with the company; and expand within Asia based on our deep roots in Hong Kong,” Ng explained.
“The pet market is booming in Asia; particularly in Japan where the number of pets exceeds the number of children under the age of 12, Ng added. “We are leveraging technology in pet care to enhance pet wellness.”
Ng also said the brand is committed to meeting the unique needs of Japanese pet owners.
“In Japan, we’ve seen a mature pet food market, focusing on balanced diets with quality ingredients. We’ve introduced specialized formulas and even fitness trackers for pets,” he said.
Through OEM/ODM (original equipment manufacturing/ original design manufacturing) series, research, development, manufacturing and distribution, WePet is pioneering cutting-edge solutions. Notably, PetNfans, the world’s first product amalgamating smartphone apps and web portals, showcases WePet’s dedication to technological integration and user experience enhancement.
“We have long-standing partnerships with numerous Japanese companies in both our electronics and pet product sectors,” the CEO explained. “Our commitment to supporting and maintaining strong relationships underscores our credibility and fosters smooth collaboration. As we continue to expand, including our professional audio equipment business, we look forward to further strengthening our ties with our valued Japanese partners and customers.”
