Headquartered in Nagoya, Niterra delivers solutions to original equipment and aftermarket suppliers and industrial customers. The group has an international presence and over 16,240 employees across three business groups:
• Automotive components — the company’s core competence in the automotive field today accounts for 78.6% of the group’s business activities.
• Technical ceramics — NTK Technical Ceramics contributes almost 20% of Niterra’s business and includes semiconductor products, fine ceramics and medical products.
• New business — Nittoku BX is Niterra’s 2030 longterm management plan that aims to transform its business portfolio and develop innovative solutions and new business.
The Niterra brand
The rebranding to Niterra this year represents a shift toward environmentally sustainable business fields. Niterra leads the automotive landscape and stands at the forefront of driving progress in the industry.
“The name Niterra combines the Latin words niteo, meaning ‘shine,’ and terra for ‘earth,’” said Yoshihiro Goto, managing director of Niterra Middle East.
“It is not until people are happy that the Earth starts to shine and the name represents our desire to contribute to a sustainable society and make the Earth shine.”
Our NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very ‘last man’ as part of our last-man-standing strategy.
Yoshihiro Goto, Managing Director of Niterra Middle East
Social and sustainable
Niterra’s commitment to research and development is delivering innovative solutions for the social challenges of the future. The company’s sustainability targets focus on expanding environmentally friendly products, conserving water resources, and waste management.
Driving UAE innovation
“Having lived in the UAE for over four years, I have noticed that while people love the sound of internal combustion engines on streets and circuits, electric vehicles are silently and steadily gaining popularity,” Goto said.
“Our NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very ‘last man’ as part of our last-man-standing strategy.”
“Today our challenge is not only related to mobility, and Niterra Middle East is active in the medical sector across the Gulf Cooperation Council region to address challenges related to cardiovascular disease, hypertension and obesity. We want to contribute to people’s quality of life and those of their precious family members. Our efforts will put a smile on people’s faces and make the Earth shine that little brighter, just as we do at Niterra.”
