As the leading software as a service-based Internet of Things solution in the industry, Trackunit offers an ecosystem of hardware, fleet management software and telematics to connect people, assets and processes in construction.
With a global presence across 100-plus countries, the company is revolutionizing the construction industry with its unwavering commitment to its core mantra of eliminating downtime.
“At Trackunit, our focus is on driving efficiency and productivity in the construction sector,” CEO Soeren Brogaard said. “By connecting all equipment on construction sites to our cloud-based platform, we empower our customers with actionable insights that optimize operations and maintenance, ultimately minimizing downtime and reducing costs.”
Japan emerges as a focal point for Trackunit’s expansion efforts. Despite being a highly advanced economy, Japan’s construction industry grapples with challenges related to low connectivity penetration and inefficient equipment management. Brogaard sees this as a prime opportunity for Trackunit to introduce its cutting-edge solutions and help Japanese companies unlock new levels of efficiency.
With our scalable platform and cybersecurity focus, we’re well-equipped to replace legacy systems and provide Japanese companies with the tools they need to thrive in the digital era.
Soeren Brogaard, Chief Executive Officer of Trackunit
“A notable trend we’re observing, not only in Japan, but also globally, is the transition from homegrown systems to specialized solutions offered by industry experts like Trackunit,” Brogaard said. “With our scalable platform and cybersecurity focus, we’re well-equipped to replace legacy systems and provide Japanese companies with the tools they need to thrive in the digital era.”
Looking forward, Trackunit’s long-term strategy for Japan involves substantial investment in talent and technology.
“We’re committed to being the vendor of choice for the construction industry in Japan,” Brogaard said. “Our goal is to establish a strong presence in the country, foster close relationships with our customers and deliver value that drives lasting impact.”
Trackunit’s innovative approach to eliminating downtime and enhancing efficiency is set to transform the construction landscape in Japan and beyond. With Brogaard’s vision at the helm, Trackunit is well-positioned to play a pivotal role in shaping the future of construction operations on a global scale.
