Shane Bhatla, Associate Director of the Equal Asia Foundation, emphasizes the importance of inclusive language in real estate, explaining its profound impact on profitability, brand image, and internal diversity. By highlighting how language shapes perceptions and experiences for LGBTQI individuals, minorities, and people with disabilities, Bhatla stresses that inclusive language is essential for creating a welcoming environment.
Inclusive language is not just a matter of preference; it can significantly enhance property listings and contracts. Bhatla showcases examples of real estate listings that lack essential accessibility information, contrasted with others that highlight these features and include details about the neighborhood. Such practices not only improve the appeal of properties but have also been shown to increase sales rates and boost internal productivity.
Moreover, adopting inclusive terminology combats the sexism, ableism, and racism often embedded in traditional language. This commitment to diversity positively influences brand image, attracting ethical consumers who value inclusivity. Internally, companies that demonstrate diversity in their communications tend to see a rise in diverse hires and improved morale.
Bhatla encourages real estate professionals to act as advocates for their clients, calling out accessibility issues and supporting marginalized individuals in high-stress situations. As she states, “Nothing about us without us” reminds us to empathize and engage with affected communities.
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