The Laurel family’s deep-rooted connection with Japan spans generations, shaping a legacy of cultural exchange and economic cooperation. From the leadership of Jose P. Laurel, a former Philippine President, to the diplomatic efforts of Jose S. Laurel III, the family has played a significant role in fostering strong ties between the two nations.

Today, the Laurel legacy continues to inspire. Karlo Laurel, an entrepreneur, is breaking new ground in the realm of business. By leveraging the Philippines’ outsourcing capabilities, he has forged a successful partnership with a major Japanese multinational, demonstrating that Japanese companies can partner with SMEs and entrepreneurs beyond traditional large-scale conglomerates.

Meanwhile, Rajo Laurel, a renowned fashion designer, is using his artistry to bridge cultural divides. By incorporating Filipino heritage and craftsmanship into his designs, he introduces the world to the rich tapestry of Philippine culture. His work not only captivates fashion enthu­siasts but also strengthens the cultural bond between the Philippines and Japan.

This interview with Bridges delves into the Laurel family’s legacy and the ongoing efforts of Karlo and Rajo to capitalize on mutually beneficial op­portunities with Japan. By sharing their experiences and insights, they inspire Filipino SMEs and designers to pursue similar ventures, highlighting the poten­tial for fruitful collaborations and the strengthening of bilateral relations.

OUTSOURCING INNOVATION: KARLO LAUREL’S JAPANESE CONNECTION

Bridges: Can you share the history of your family’s relationship with Japan and how it influenced your business ventures?

Karlo Laurel: Our family’s history with Japan dates back to my great-grandfather, Jose P. Laurel, who served as Philippine President during a significant period of global upheaval. Despite the complex and controversial nature of his presidency, his leadership played a critical role in navigating the country through a time of great challenge. His presidency was characterized by a pragmatic approach to governance, focusing on fostering stability and cooperation. In his efforts to protect the interests of the Filipino people, he aimed to ensure the well-being of the nation. While his decisions were subject to scrutiny, they were made with the intention of preserving peace and securing the future of the country during a difficult time

Later, my grandfather, Jose S. Laurel III, played a pivotal role in strengthening the Philippines’ relations with Japan as the Philippine Ambassador to Japan from 1966 to 1971. His tenure as ambassador was marked by efforts to foster reconcili­ation, economic cooperation, and mutual understanding between the two nations. He played a key role in establishing Japa­nese conglomerates in the Philippines. His diplomatic acumen helped secure invest­ments and development assistance that contributed to the Philippines’ post-war recovery and modernization, benefiting generations of Filipinos. A strong advocate of cultural diplomacy, Amb. Jose S. Laurel III worked to bridge historical divides, emphasizing shared values and mutual respect. He championed educational and cultural exchanges, promoting greater understanding and goodwill between Filipinos and Japanese citizens. His work helped normalize relations, making Japan one of the Philippines’ most important allies in the region.

Inspired by this legacy, my business partners and I sought to continue this dedication to relationship-building in our own way. Over a decade ago, recog­nizing the growing trend of outsourcing, I co-founded MNL.OP Inc. with the goal of providing niche outsourcing and consulting services to Japan. Through strategic partnerships and a clear vision, we successfully secured contracts with one of Japan’s largest e-com­merce conglomerates.

What key factors have contributed to the success of your partnership with Japanese corporations?

The success of our partnership can be attributed to several key factors, including clear vision, a shared com­mitment to quality, and a willingness to adapt to each other’s needs. For SMEs and entrepreneurs seeking partnerships with Japanese corporations, I would em­phasize the importance of understanding and embracing cultural nuances, as well as demonstrating a genuine commit­ment to understanding the needs of the Japanese market and its synergies with the Philippines.

What sectors do you see holding significant potential for future collabo­rations between Filipino and Japanese companies?

Based on my experience, I believe that sectors such as technology and e-commerce hold significant potential for future collaborations with Japanese com­panies. The increasing popularity of Japan among Filipino tourists also suggests promising opportunities in retail and tourism. Additionally, given Japan’s demo­graphic trends, the service sector presents significant avenues for collaboration and mutual benefit. I am particularly interest­ed in pursuing partnerships that leverage my expertise in outsourcing and project management to help Japanese companies optimize their operations and business expansion with a global reach.

WEAVING DREAMS WITH RAJO LAUREL: FILIPINO FASHION ON THE GLOBAL STAGE

How do you leverage your position as a renowned fashion designer to promote Philippine culture and artistry in Japan?

Rajo Laurel: I love the idea of building a cultural bridge using a “language” that both cultures can understand. Fashion is a wonderful way of sharing expressions, and it’s actually a novel way to encourage narratives and unique experiences. I use the tools both cultures already have, such as social media, as a means to showcase this dialogue. We can use short and interesting videos to share our history and what Filipino fashion is all about.

What unique elements of Filipino design do you incor­porate into your work?

Because the Philippines is an ar­chipelago, each island actually has a unique history of fashion and its own tribes that have special and particular weaves. I always incorporate these in my work. These weaves and traditional garments are then modernized and translated into a more contemporary style, making them more relevant to the lifestyle of the modern individual, while still retaining the soul of the inspiration.

How do you appeal to the Japanese market?

I try to do this by being as authentic to myself and my brand. I am simply a Filipino designer, and my design philos­ophy and language are uniquely mine. This uniqueness and individuality are my ethos. In the polluted “white noise” of fashion, it is only when you focus on your own voice that you will truly be heard.