Spain and Japan are entering a richer phase of economic engagement, with the Spanish Chamber of Commerce in Japan (SpCCJ) converting common priorities into market opportunities. Once associated with tourism, lifestyle and food, the connection reaches advanced industry, technology and investment, giving public- and private-sector leaders a broader agenda for cooperation.

New industries reshape the bilateral agenda

“The footprint of Japanese companies in Spain is significant,” said Kai Jacobsen, president of SpCCJ. “All the large companies are present, one way or another, through direct or indirect investment in Spain.”

Drawing on nearly 13 years of experience across Asia-Pacific, Jacobsen balances established strengths with emerging possibilities. Automotive has long anchored ties, although the transition to electric vehicles is redefining the sector. Renewable energy, smart grids, energy efficiency, industrial decarbonization, digital transformation, health care, aerospace and defense offer avenues for collaboration.

Effective since 2019, the EU-Japan Economic Partnership Agreement has eliminated or lowered most tariffs and created mechanisms for addressing trade barriers. Jacobsen said its commercial significance became clearer after the pandemic as firms prioritized predictability and dependable markets.

“You have stability,” Jacobsen said, adding that the agreement “brings both countries really close together.”

He places commerce within a wider geopolitical frame, where economic security and resilient supply chains carry greater urgency. “Geopolitics also brings Europe and Japan closer,” Jacobsen said.

Spain combines skilled talent with membership in the European Union’s single market of roughly 450 million consumers. Its established links with Latin America, North Africa and the Middle East add reach, creating a well-connected base for international activity.

Practical support backed by policy reach

Officially recognized by Japanese and Spanish authorities since 2017, SpCCJ helps entrants navigate either market through introductions, intelligence, regulatory guidance and advocacy. Nearly 100 members and 30 to 40 events each year sustain an energetic forum for exchange.

Its voice reaches the European Business Council in Japan, the trade policy arm of 17 national business organizations. Jacobsen represents Spain on the board, advancing Spanish participation in regulatory dialogue with Japanese authorities.

“We are trying to be a very strong networking platform, helping companies in both directions overcome market barriers, find partners and understand regulations and market conditions,” Jacobsen said.

Each year, the Spain-Japan Business Contribution Awards honor enterprises whose achievements deepen cross-border ties. Its institutional standing and engaged membership turn insight into access, recognition into trust and mutual ambition into enduring progress.