With an innovative product range, significant production capacity and technology-driven investments, Tat Gida’s chief executive officer Evren Albas is leading the charge and achieving healthy growth.
Bridges: What are the important steps and achievements in Tat Gida’s growth story?
Albas: Established in 1967, Tat Gida has become one of the leading manufacturers of tomato paste, tomato products, ketchup, table sauces, pickles and canned goods.
We are an industry-recognized food company serving international customers through Koc Holding, the largest conglomerate in Turkey and are capable of manufacturing branded, industrial and private label products.
At our facilities, we process twenty three percent of Turkey’s industrial tomato production and produce the most popular tomato paste and ketchup brands in Turkey.
In terms of our daily production capacity, we are the tenth largest tomato processor in the world and the fifth largest producer in Europe. Our digital agricultural practices have lead to improved industrial tomato farming and helps support our sustainability efforts.
How important is the Japanese market for Tat Gida?
We export to over forty countries and reached an export volume of US$38 million in 2021. We exported 8,000 tons of tomato products to Japan last year; a market which is recognized for its extremely high standards of quality and food safety.
Since 1983 we have collaborated with Kagome Co. Ltd. and Sumitomo Corporation and continue to strengthen our partnerships in order to grow our business in Japan.
How does Tat Gida differentiate itself in the competition?
Tat Gida has always been committed to serving delicious and natural products to our consumers with full traceability, high quality, and world class food safety standards. Pioneer in contracted farming model in Turkey, it leads the sector with its investments in innovation, digitalization, and smart agriculture practices. Through our new traceability system, we’re working on to ensure that the entire journey of the products from the field to the table is traceable with blockchain infrastructure.
What does the future hold for Tat Gida?
We will continue our efforts to ensure we become a globally recognized brand. One of the first items on our agenda is to accelerate our digital transformation efforts in agriculture and food production to enhance our sustainability targets.
We will further strengthen our operations by making investments in production technology, increasing capacity and by expanding our product portfolio to support the growth we are seeing across key international markets.