Sharp, a Japanese multinational with numerous subsidiaries in Europe, acquired print solutions company Fritz Schumacher AG in 2017 to further expand the company’s expertise in the field of document solutions. The acquisition was but one step within Sharp’s overall growth strategy in the Swiss market and Europe as a whole. Sharp Switzerland’s Chief Operating Officer Peter Suter has continued to build the company into a Swiss industry leader.
“Our aim is to strengthen our market share in modern office business systems such as document and visual solutions. In this segment, we offer intelligent MFP (multifunctional printers) and information management systems, as well as modern display technologies and interactive meeting solutions to enhance enterprise teamwork and simplify administrative processes,” he said. “All applications, perfectly aligned and connected, provide an elaborate, integrated office solution that helps to promote modern ways of collaboration. All technologies are scalable and can be upgraded according to a company’s changing needs. Thus, they make for ideal digital companions for companies on their way into an increasingly digitized world.”
Besides that, Sharp Switzerland offers displays and digital signage applications, as well as point of sale and EPOS (electronic point of sale) solutions that are widely used in the retail sector.
“For many years, we have been working on driving synergies, strengthening our business and further growing our expertise in order to offer innovative solutions to our clients,” Suter said. “Today we are in a good position for further growth in the Swiss market. Our team is highly motivated, aiming to deliver ever more advanced solutions and services to our clients across the country. This year, we will focus on improving our sales performance and streamline our processes in order to better serve our local clients in Switzerland.”
Suter leads 150 employees in Switzerland and brings more than 30 years of industry experience in distribution, marketing, logistics, printing and information technology to the company. During his career, he has led various companies on their way to success, with a strong focus on growth and new market development.
“Sharp is part of a dynamic industry that is experiencing major changes due to digitization,” said Suter. “In this environment, Sharp offers pioneering technologies that help transforming the way people work together and share information. I am glad to be in a position with Sharp to actively shape this process.”
Today we are in a good position for further growth in the Swiss market. Our team is highly motivated, aiming to deliver ever more advanced solutions and services to our clients across the country. This year, we will focus on improving our sales performance and streamline our processes in order to better serve our local clients in Switzerland.
Peter Suter, Chief Operating Officer of Sharp Switzerland
About Sharp Information Systems Europe
Sharp Information Systems Europe (SISE) is a division of Sharp Electronics Europe, which offers a unique portfolio of award-winning document management and display solutions to help organizations transform the way they engage with information. Sharp’s industry- leading MFPs and large production systems sit at the heart of integrated applications for digital transformation, while the company’s display solutions include innovative video walls, digital signage displays and interactive flat panel displays for collaborative presentations. Sharp’s mission is to develop new products that support individual expression, creating life-enhancing experiences that let consumers be original.
