Panasonic Life Solutions India Pvt. has been a cornerstone of technological innovation in India since its establishment in 1972. The company marked a pivotal moment in its journey with its re-entry into the Indian market in 2008, leading to the formation of Panasonic India Pvt. This strategic move has significantly propelled Panasonic’s growth, with revenues increasing more than tenfold since 2007.
Manish Sharma, chairman of Panasonic Life Solutions India and South Asia, emphasized this transformation: “From repositioning the brand to appeal to India’s young demographic, launching enterprise (business-to-business) solutions to address the institutional demands, to expanding manufacturing and building a robust distribution network, we are now focusing on a solutions-based approach that helps solve consumers’ day-to-day challenges through a comprehensive portfolio of products and solutions.”
Over the years, Panasonic has enriched Indian households with various innovative products and services. The company’s brand slogan, “Create Today. Enrich Tomorrow,” encapsulates its commitment to enhancing consumers’ lives while promoting sustainability. A standout innovation is the Miraie “smart living” platform, introduced in 2020.
“To enable smart living for our consumers, we introduced Miraie, an Internet of Things, artificial intelligence-enabled connected living platform for our appliances, electrical products and enterprise offerings. With mirai meaning future and ie meaning home in Japanese, the platform aims to empower the everyday lives of consumers with comfort, convenience, seamless connectivity and energy efficiency,” Sharma said.
This platform seamlessly integrates most Panasonic appliances, embodying the future of smart living. Additionally, the company has launched the world’s first Matter-enabled air conditioners, highlighting its dedication to pioneering technology in the consumer space with smart home devices.
To enable smart living for our consumers, we introduced Miraie, an Internet of Things, artificial intelligence-enabled connected living platform for our appliances, electrical products and enterprise offerings.
Manish Sharma, Chairman of Panasonic Life Solutions India and South Asia
In alignment with government initiatives such as “Digital India” and “Make in India,” Panasonic has made significant investments in local manufacturing. The establishment of 11 manufacturing units and three research and development centers underscores the company’s commitment to bolstering local capabilities.
Sharma said, “Our management is actively engaging with government bodies to boost local manufacturing and be an active participant in ‘Viksit Bharat’ (‘Developed India’).” With a diverse portfolio of products made in India, Panasonic continues to enhance local production while eyeing global export opportunities.
As Panasonic Life Solutions India continues to innovate and expand, it remains dedicated to making homes, commercial spaces and manufacturing smarter — ultimately enriching the lives of millions while promoting sustainability.
