Imbued with confidence in Latin America’s potential, Panasonic began importing and marketing products to Brazil in the 1960s. Since then, Panasonic do Brasil has grown to become a trusted household name and manufacturer in the region offering a wide range of products such as televisions, batteries, washing machines, refrigerators, microwaves and industrial products.
Already having a positive reputation and market position for audio and visual equipment, Panasonic do Brasil is increasing efforts to supply the growing demand for white goods in the country.
Panasonic’s increasing sales are reflective of Brazil’s strengthening economy. Last year the company’s sales of major appliances such as refrigerators and washing machines grew more than 20 percent.
“There is a growing potential for home appliances or white goods in Brazil, and it is a good opportunity for our business as they have a good market size and competitive environment in the region.”
Michikazu Matsushita, president of Panasonic do Brasil.
One of the factories of the company operates exclusively for the production of home appliances. With over 1 million accumulated fridge units and 400,000 washing machine units sold since the establishment of the plant just seven years ago, Panasonic do Brasil sees the need to expand its facilities and is currently making plans for further investment in the near future.
This new line of refrigerators save up to more than 36 percent of energy compared to similar products in the region. This is part of the company’s efforts to improve its manufacturing and engineering capabilities as it aspires to deliver better products and services to its customers.
“We continue to find ways to provide better solutions for our products, similar to how our factories now operate using hydroelectricity, which has greatly decreased its carbon dioxide production,” Matsushita shared.
Panasonic do Brasil is also looking into expanding its profile by joining the servicing industry, providing complete digital signage solutions to retailers and unique, natural gas-based energy management solutions to large-scale facilities such as factories, shopping malls, business parks or hospitals, through two newly acquired engineering service companies in Brazil (Digital Full Service and Union Rhac).
One of the exciting plans Panasonic do Brasil has is its renewed sponsorship deal with Daniel Dias, the male swimmer with the largest number of medals in the Paralympic Games for the 2020 Tokyo Paralympic Games.
Panasonic is an Official Worldwide Partner for both the Olympic and the Paralympic Movement as the company believes in the importance of investing in sports and athletes following their principle of “Contribution to Society.”
“Next year is a milestone year for Japan and Panasonic as we expect the upcoming sponsorship we have with the 2020 Olympics and 2020 Paralympic games to result in one of our biggest sales,” Matsushita said.
“I am eager to witness Brazil bounce back as I see a brighter future ahead for the economy and an opportunity for Panasonic to provide for the community a better world through equipment and our services,” Matsushita concluded.
