Some events remind you how history and heart connect in the most unexpected places, like Mitsukoshi BGC, where the familiar blue of Doraemon set the glow for a Christmas celebration that felt much more than a pageant of lights. On November 4, the mall became a bridge between Japan and the Philippines, showing the simple joy of shared culture.
The festivities began with opening remarks from Federal Land Nomura’s Jose Mari Banzon, whose energy immediately set the tone, followed by Mitsukoshi’s General Manager, Mr. Yoji Kawaguchi, who makes “Feel Japan” seem effortless. Anchoring the Doraemon cast were Hiroshi Kondo of Fuji Ko Pro Licensing and his wife, adding a touch of authenticity. The rest of the lineup, including Vice Chairman of FNG Yusuke Hirano, Jodee Arroyo, Tetsuo Koike, and Daiki Kanazawa, rounded out a gathering that felt bigger than business, it felt like community.
For a generation who grew up with Doraemon reruns on Sunday mornings and the unforgettable “Ang mahiwagang menhase” (A mysterious message) ringtone, seeing the beloved cast of Doraemon step onto the stage was a truly nostalgic moment. Families lined up for pictures, kids rushed in for hugs, and adults who grew up with the anime shared the delight. Federal Land Nomura and Mitsukoshi were adding a new chapter to Japan-Philippines friendship, where anime becomes a shared memory and partnerships extend into everyday moments.
The Christmas tree lighting was simple but meaningful, with the festive decorations clearly inspired by Japan’s holiday spirit but infused with a uniquely Filipino sense of celebration. There was a peaceful magic in the way people gathered, those small moments stretched easily between chats and laughter.
Then came the food. The buffet was unapologetically Japanese, with neatly arranged sushi, savory yakitori, and matcha lattes that transported you to cozy tea shops in Osaka or Kyoto.
It’s easy to get caught up in Instagram-worthy décor and the fun of meeting an anime icon. But beneath it all lies a gentle reminder: the best kind of connection starts simple—a shared story, a meal enjoyed together, a smile exchanged over the tune of an anime theme song.
The Christmas tree lighting was simple but meaningful, with the festive decorations clearly inspired by Japan’s holiday spirit but infused with a uniquely Filipino sense of celebration.
Behind all the fun and festivities, this was soft diplomacy at its best, a quiet reminder that partnerships aren’t just about contracts or grand announcements. They live in moments like these, where cultures meet over stories and shared afternoons.
That’s the magic of Doraemon at Mitsukoshi.
