At the very heart of Mazda Mexico’s success is its dedication to customer satisfaction.
“The entire Mazda Mexico team, including our dealers and partners, relentlessly strives to deliver exceptional service to all of our customers,” said Miguel Barbeyto, president of Mazda Motor de Mexico.
This customer-centric approach has led to impressive results. Mazda Mexico’s global sales have outpaced those of Mazda’s operations in other countries such as Canada, with sales surging by 60% from 46,117 units in 2020 to 76,017 units last year.
“We currently hold a 6% market share and we are one of the top 10 automotive brands in the highly competitive Mexican market,” Barbeyto explained.
“Our strong growth is a testament to the deep affection and trust which our customers have for Mazda, and the loyalty we have cultivated across the country,” he said. “We prioritize empathy, recognizing it as the foundation of the long-lasting relationships we enjoy with our customers.”
To enhance customer convenience, Mazda Mexico has streamlined processes across its dealership network.
“We are constantly thinking of and implementing innovative ways to better serve our customers and their families,” Barbeyto said.
“Advances in Mazda’s digitalization processes today allow our customers to carry out the entire purchasing process from the comfort of their own home.”
Central to Mazda Mexico’s philosophy is omotenashi: Japan’s concept of selfless hospitality and heartfelt assistance. This mindfulness drives the company’s approach within the Mexican market.
“We are a radically human-centric company and this sets us apart from our competitors,” Barbeyto emphasized.
“While cutting-edge engines, innovative platforms and adaptive technologies are essential, modern technology must be inclusive. Since the earliest days of the company, we have focused on recognizing and paying close attention to the needs of our customers and collaborators.”
While cutting-edge engines, innovative platforms and adaptive technologies are essential, modern technology must be inclusive. Since the earliest days of the company, we have focused on recognizing and paying close attention to the needs of our customers and collaborators.
Miguel Barbeyto, President of Mazda Motor de Mexico
Expanding its reach, Mazda Mexico has increased its number of point-of-sale outlets, service workshops and collision centers. In addition, the company’s financial partner, Santander, has introduced new financing plans catering to various segments and age groups.
On the production front, Mazda Mexico’s Salamanca factory has begun manufacturing the new Mazda CX-3 subcompact crossover SUV. In May, the company introduced the sophisticated CX-70, offering drivers a spacious, comfortable SUV perfect for city commutes and weekend getaways.
Previously available only in Australia and Thailand, the highly anticipated new generation of the Mazda BT-50 will join the portfolio next year.
By the end of 2024, we will have expanded our collision centers to 22 and our distributor network from 71 to 80 or more,” Barbeyto revealed.
“We are excited about the future. We look forward to continuing our mission to enhance every interaction our customers have with the Mazda brand while we expand our vehicle portfolio to meet their evolving, sophisticated lifestyles.”
