Disty Technologies is emerging as a linchpin in Morocco’s drive toward digital transformation. As one of the country’s major importers and distributors of information technology products and solutions, Disty operates in the pivotal spaces between manufacturers, end users and more than 1,200 resellers. Now listed on the Casablanca Stock Exchange, the company has charted steady growth that is set to influence Morocco’s tech landscape in the years ahead.
Founder, President and CEO Younes Elhimdy brings three decades of entrepreneurial experience to the helm.
“Disty Technologies is my third creation. Before that, I built two companies in the IT sector and sold them to private equity funds,” he said. With investor backing, he built Disty for growth. “I launched the company from scratch in 2012 with a private equity fund. Ten years later, we completed an initial public offering on the Casablanca Stock Exchange.”
Morocco’s market has offered consistent building blocks for execution: stable financing through banks and private equity partners, reliable access to foreign currency for supplier payments and straightforward administration that allows plans to move from paper to practice. “The financial and economic ecosystem here lets you create and grow businesses,” Elhimdy explained.
Disty has paired that base with a strong bench of young, talented individuals who now serve as pillars of the company. With steady, predictable IT demand, this team enables the company’s channel model and broad portfolio across laptops, workstations, enterprise printing, networking and storage.
The company is aligning with the areas where demand is heading. Cloud-first architectures are reshaping software decisions, and performance needs are pushing hardware toward higher capacity and readiness for artificial intelligence. Disty has invested in new platforms and skills, digitalized customer and supplier interactions and now generates more than 30% of sales through an online platform introduced in 2020, improving speed and transparency.
Disty Technologies now has the knowledge and proven capacity to succeed.
Younes Elhimdy, Founder, President and Chief Executive Officer of Disty Technologies
As vendors refresh offers and go-to-market strategies, the company adjusts its value proposition and trains teams for new roles, supported by long-term partnerships with global IT brands, including Canon from Japan. “Change is everywhere in the IT sector, and we have to adapt at every step,” Elhimdy said.
The trajectory continues with each entry into new countries and markets.
“Disty Technologies now has the knowledge and proven capacity to succeed. We also have the trust of our investors. Expansion to Africa and beyond is the natural next step,” Elhimdy said.
As Morocco’s economy continues its digital ascent, Disty remains an essential partner in that journey.
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www.distytechnologies.com
