Singapore and Japan share excellent bilateral relations underpinned by a shared strategic outlook and regular high-level exchanges. Our strong people-to-people ties, underpinned by tourism from both sides, form a key pillar of our bilateral relationship.
Japan is a top travel destination for many Singaporeans. Likewise, Singapore has welcomed millions of Japanese visitors over the years, where we share our unique multi-cultural heritage and diverse offerings with them.
Due to the COVID-19 pandemic, international travel has been restricted. To ensure that Singapore remains top of mind as a travel destination, STB has partnered with media and tourism industry players to organize online interactions and in-market activities in both Japan and Singapore.
This allows fans of each country to continue to experience, enjoy and learn about the respective destinations. As a result, the exchange between the two countries has remained strong and vibrant.
Even with the reopening of borders, it will take time for mass leisure travel and traveller confidence to return. Singapore has been working with our trade partners and other government agencies for a safe resumption of travel, while providing meaningful customer experiences.
This includes testing new standard operating procedures (SOPs), enhancing safety protocols, and raising the standards of environmental public hygiene at tourism establishments. The industry’s collective effort and resilience provide confidence that Singapore will remain one of the world’s major cities for international travellers for years to come.