Founded in 1937, Japanese company Hirose Manufacturing changed its name to Hirose Electric 60 years ago this year. Today, Hirose Electric specializes in the manufacturing of electric connectors.
From development to delivery, Hirose Electric (China) has become an innovative supplier of interconnects to China and is sharpening its antennae to meet demand.
“Hirose Electric is recognized across China as a professional manufacturer of the world’s leading high-performance connectors,” said Takao Kimura, CEO of Hirose Electric (China).
“We manufacture various kinds of connectors for key markets, including the medical equipment, smartphone, automotive, industrial controls and robotics sectors.
Hirose is playing an important role in the company’s global operations, and investments in research and development in China will create growth.
Takao Kimura, Chief Executive Officer of Hirose Electric (China)
“Although the pandemic has come to an end, market conditions remain challenging this year. Business confidence in China has decreased, problems in Russia continue and based on the current situation, it will take time for markets to recover. In the meantime, we will continue to strengthen the capabilities of our local China sales offices. We are also addressing productivity, quality and cost issues and strengthening our manufacturing capabilities in China.”
Right: FH72 series — 0.3mm Pitch, 0.9mm Height, Top Contact One Action Lock, High FPC Retention Force Connector.
Value-driven solutions
Hirose’s development capabilities are the lifeblood of the company. With this aspect of the business remaining strong, the company is able to concentrate on delivering valuable proposals to customers.
“As a company we provide value by proposing new concept connectors that meet customer requirements from the early stage,” Kimura said.
Right: IT14 Series — hermaphroditic board-to-board BGA mezzanine connector that supports up to 112Gbps PAM4 transmission speed.
“We continue to provide value-driven solutions to our customers by investing in digital tools and by doing so, we are able to better engage with the market. Hirose is playing an important role in the company’s global operations, and investments in research and development in China will create growth.”
Right: ZH05 Series — 0.5mm Size, 2mm Pitch, Wire-to-Board Connector with Short-Circuit/Electric Shock Prevention Design.
In China, the company is developing a quick-response system to better manage requests from customers and is focusing on technologies such as e-commerce to develop the business.
“We will continue to prioritize our clients and partners and by staying in close contact with our customers — we will deliver complete customer satisfaction,” Kimura added.
