The traditional routes of travel have always been largely dictated by the well-trodden paths of tourist hotspots. But today, Japan is showing a whole new face to Australian travelers—one that spans not only cityscapes, but also encompasses regional and rural communities.
Australia’s tourism to Japan is at an all-time high, and it’s not just the usual suspects of Tokyo or Kyoto that are worthy of attention. With a little bit of encouragement from the Japan National Tourism Organization (JNTO), Aussie travelers are taking an interest in Japan’s more hidden (but just as brilliant) gems. Australian tourists are keen on exploring a more traditional side of Japan, as well as experiencing the intermingling of cultures between the two countries. Here’s why this cross-cultural exchange is revolutionizing travel, and what it could mean for the future of global tourism.
They come (in droves) from a land down under
In 2024, Australia became one of Japan’s top sources of international tourists, with approximately 807,800 Australians visiting the country. That’s certainly a noteworthy increase from 2019, which saw just over 600,000 Australian tourist arrivals to Japan. It’s clear that there’s something in the air (and, quite possibly, in the exchange rate) that’s making Japan the “it” destination for Aussie travelers. Scores of Australians are ditching the fried out Kombi (to borrow a line from the popular 80s song) and making the short but rewarding flight from Sydney to Tokyo, finding it an affordable way to experience world-class dining, shopping, and skiing—plus a lot more.
In all, it comes as no surprise that Australians are flocking to Japan in such large numbers. Part of the reason is simple: Japan’s proximity and seasonal appeal. Japanese ski resorts—offering powdery slopes, perfect for snowboarding and other wintry activities—are attracting a wave of Aussie visitors looking for cooler climes during their country’s blistering summer season. But another reason for the surge in tourism is Japan’s natural beauty, which echoes Australians’ love of nature and the outdoors. From the lush landscapes of Hokkaido to the tranquil beauty of its mountainous regions and serene beaches, Japan offers a stunning variety of environments that rival those of Southeast Asia’s most sought-after destinations. This makes it easy to see why Japan is now being referred to as “the new Bali” for Aussie vacationers, combining affordable luxury with breathtaking natural scenery and a rich cultural tapestry that appeals to all kinds of travelers.
Yet another reason is the allure of Japan’s chic, cosmopolitan yet culturally steeped charm. Whether taking in its busy cityscapes or its beauteous countrysides, the Japanese way of life is nothing short of sublime—catching every adventurer’s eye.
Japan’s ever-evolving yet ethereal tourism landscape
While major cities like Tokyo and Osaka remain popular, the surge in visitors has led to the challenge of overcrowding, especially at historical sites like those in Kyoto. Here, Japan is encouraging responsible tourism, with a push for Australians to venture off the beaten track to explore the lesser-known but equally captivating destinations of rural Japan. Places like Kanazawa, with its traditional gardens and artisanal craft; Yamagata in the Tohoku region, with its quaint charm, snow-capped trees, and many hot springs; and Nachi in the town of Nachikatsuura, with its waterfalls, shrines, and tuna fishing are emerging as cultural havens that offer a more serene but equally enriching experience.
For example, local travel agencies are seeing a rise in interest for regions like Hokkaido, where travelers can ski without the masses or visit customary villages, steeped in history, at an unhurried pace. This broader approach to tourism is a direct response to the environmental and social pressures that come with large-scale travel. And, the effects are evident: traveling mindfully not only spreads the economic benefits across the country but also creates and nurtures deeper connections with local cultures—something both Australian travelers and Japanese locals cherish.
Embracing and enlarging cultural confluence
Japan’s influence on Australian culture is far-reaching, with elements of Japanese pop culture, food, and philosophy gaining traction in various aspects of life. The boom in tourism isn’t just about sightseeing—it’s about cultural exchange. Australian travelers are diving into Japan’s rich culinary heritage, discovering local delicacies like onigiri (rice balls), makimono (hand rolls), and kaiseki (traditional multi-course meals). They also take delight in experiencing traditional Japanese tea ceremonies that blend a deep respect for the environment with a thoughtful approach to everyday life. These experiences offer a more profound connection to Japan, thereby laying a firmer foundation towards mutual understanding and respect between the two nations.
And it’s not just food that’s making waves. Japanese aesthetics are also finding their way into Australian design, fashion, and architecture, creating a fascinating cross-cultural synergy. Australians have long admired Japan’s timeless but to-the-minute, minimalist but edgy design ethos. From the clean lines of Tokyo’s urban landscape, standing in juxtaposition to its vibrant neon lights, to the beauty of its quiet, contemplative gardens, there is, after all, much to admire. This exchange of ideas is expanding the way Australians approach space, style, and overall craftsmanship.
Meanwhile, Australian travelers bring their own cultural influences to Japan. The influx of Aussie tourists exposes Japan to new lifestyle perspectives. This dynamic cross-cultural interaction is shaping a more diverse and interconnected global community, where both cultures grow and evolve together.
Practical tips for appreciating Japan’s hidden gems
For Australian travelers who are eager to delve into Japan’s cultural wealth, there are some important tips to keep in mind:
- Explore during the shoulder season: Visiting Japan outside of peak tourist periods means fewer crowds and a chance to experience the authentic charm of local life. Whether it’s the quiet beauty of autumn or the lush landscapes of summer, there’s always something special about traveling when others aren’t around.
- Look beyond the famous cities: Skip the crowds in Kyoto and Osaka, and instead discover the peacefulness of rural Japan. Tohoku, Tono, and Hokkaido offer natural beauty, traditional architecture, and a chance to connect with local communities in a meaningful way.
- Connect with local culture: Whether it’s through food, art, or customs, dive into the local culture to get the most out of your trip. Australians visiting Japan for the first time are encouraged to step out of their comfort zones and embrace the simplicity and tranquility that Japanese culture offers.
- Sustainability is key: With the boom in international tourism, Japan’s tourism board is calling on all visitors to act responsibly. Travel light, respect local customs, and support eco-friendly initiatives to ensure that future generations can enjoy the same Japan that is drawing so many today.
What’s next for Japan-Australia tourism?
The relationship between Japan and Australia in the realm of tourism is evolving into a more sophisticated, symbiotic exchange. Both countries benefit not only from economic growth but also from the wealth of experiences tourists bring back with them. Australians are increasingly choosing Japan as a destination that offers far more than just sightseeing, recognizing it as a place where cultural exchange and new perspectives thrive.
In the years ahead, it’s likely that this trend will continue, with even more Australians venturing into the heart of Japan’s countryside, uncovering hidden treasures, and helping balance the tourism flow across the country. So, the next time Japan is on your travel radar, why not explore a different side of it—one that’s all about cross-cultural learning, authentic experiences, and responsible travel?
