The vibrant Filipino wellness in­dustry offers a treasure trove of products and practices rooted in natural ingredients, tradi­tional remedies, and sustainability. From tropical skincare solutions to home­grown products upholding the highest international standards, this guide introduces the must-haves to help you stay radiant while embracing the best of Filipino wellness.

^{© purecultureph.com | facebook.com/purecultureph}

PURE CULTURE: Wild Algae Glow Up Serum

Pure Culture is dedicated to offering natural, effective products blended with traditional wisdom and modern formu­lations. The Pure Culture Code stresses their commitment to sustainability and ethical practices, using local ingredients to create eco-friendly, cruelty-free skin­care solutions with heat-inactivated pro­biotics. Notable among their products is the award-winning Wild Algae Glow Up Serum, a lightweight, potent product designed for combination-to-oily skin. With Vitamin C, hyaluronic acid, and niacinamide, it provides a glow without being heavy or sticky, perfect for tropical climates. One-percent of sales go toward rewilding habitats, beginning with Phil­ippine oceans.

^{© facebook.com/PiliAniPH}

PILI ANI: Self-Care Night Recovery Oil and Moisturizing Tinted Pili Lip Butter

Pili Ani supports the livelihoods of farmers in the Bicol region by sourc­ing precious Pili and Elemi oils, rich in antioxidants and essential nutrients and considered the “holy grail” of anti-aging. By collaborating with locals, Pili Ani ensures sustainable sourcing, support­ing communities and preserving Filipino heritage. Among their standout prod­ucts is the Self-care Night Recovery Oil, which combines oils and botanicals to boost skin renewal during sleep. Anoth­er favorite is the Moisturizing Tinted Pili Lip Butter, providing both color and hydration. Every purchase helps support reforestation efforts in Bicol.

^{© facebook.com/VMVHYPOALLERGENICS.PH}

VMV HYPOALLERGENICS®: Armada Face Cover Sunscreen

VMV Hypoallergenics^® offers clin­ically proven, hypoallergenic skincare products with a focus on safety and efficacy. Their unique VH-Rating system ensures products are free of allergens, providing gentle yet effective care for all skin types, backed by over 75 pub­lished and awarded studies. Their famed Armada Face Cover Sunscreen contains antioxidants and calming ingredients, providing powerful protection against UVA, UVB, infrared, and visible rays, helping prevent skin cancer, hyperpig­mentation, and photoaging.

The vibrant Filipino wellness in­dustry offers a treasure trove of products and practices rooted in natural ingredients, tradi­tional remedies, and sustainability.

^{© facebook.com/ellanaminerals}

ELLANA COSMETICS: Loose Mineral SkinShield Foundation

Ellana Cosmetics was founded in 2007 with the goal of creating skin-loving, high-performance makeup that puts your skin first. The brand prioritizes skincare benefits, sus­tainability, and eco-consciousness, offering vegan, cruelty-free products that are designed to improve skin health while being mindful of the planet. Formulations with skincare actives help improve skin over time, seen in their best-seller, the Ellana Loose Mineral SkinShield Foundation with SPF 16. Made with gentle ingredients like Kaolin Clay and Zinc Oxide, it provides buildable coverage while absorbing impurities and reducing inflammation.

HUMAN NATURE: Natural Hair Revival Coco Mask

Human Nature is the country’s pioneering brand focused on natural, affordable, and quality personal care products. Their mission is to uplift the Filipino people, especially the working poor, by offer­ing safe, effective, and sustainable products while promoting faith, integrity, and stewardship. Their highly rated Natural Hair Revival Coco Mask is a weekly intensive treatment designed to restore hair health and shine. It contains virgin coconut oil to reduce protein loss, nourish hair, and promote softness and manageability, with a relaxing fruity scent.