Egypt’s growing middle class and increasing consumer spending is driving the economy. El-Araby distributes electronics and consumer durable goods such as refrigerators, washing machines, home freezers, water heaters, cookers, air conditioners and air purifiers in Egypt, Africa and the Middle East.
Some of the world’s largest Japanese and international brands have forged relationships with El-Araby. Toshiba Corp. has been El-Araby’s main commercial partner since 1974. In 2003 the group partnered with Sharp Corp. and today El-Araby works with Seiko Watch Corp., Sony Corp., NEC Corp. and Hitachi Ltd.
In the field of electronics and consumer durable goods, El-Araby aims to become one of the world’s major international companies by focusing on manufacturing excellence.
The group’s two industrial complexes cover 386,000 square metres. The Benha complex, established in 1982, includes three factories and one subsidized manufacturing plant. The larger Quesna complex includes nine factories and three subsidized manufacturing plants.
Today, El-Araby sells over 400 different products in 22 countries. The group’s distribution and service network consists of over 2,800 sales centers and more than 180 after-sales service locations.
By expanding its distributor network and maintenance and after-sale service centres, El-Araby intends to better serve its customers.
Moving forward, El-Araby intends to play a more prominent role in Egyptian society through its education initiatives, while reaching out to key markets across the region and contributing to the Egypt-Japan relationship.
