For the past two decades, Franz has focused his writing on business and international affairs, with expertise in country analysis, bilateral trade, and foreign trade policy. His work has appeared in leading publications such as The Japan Times, China Daily, The Business Times, Foreign Policy, Beijing Business Review, and South China Morning Post.

Beyond business, Franz’s travels to over 70 countries have fostered a deep appreciation for culture, tourism, adventure, and food. This passion extends to sports, particularly skiing, golf and sailing, reflecting his love for adventure and the outdoors. His recent experiential writing for Bridges magazine allows him to explore these themes through personal encounters.