The ASEAN Pavilion at Expo 2025 Osaka is an exciting showcase of Southeast Asia’s vibrant cultures, forward-thinking innovations, and its dedication to working together. With the theme “Building Bridges,” ASEAN highlights its goal to connect people, economies, and cultures, with a special focus on its strong relationship with Japan.
ASEAN and Japan: Reinforcing Ties
The relationship between ASEAN and Japan has always been one of mutual support and growth. H.E. Dr. Kao Kim Hourn, the ASEAN Secretary-General, shared the importance of this partnership, saying, “This platform allows us to demonstrate how regional cooperation has consistently delivered tangible benefits, reinforcing our conviction that multilateral partnerships remain the most effective path towards shared economic resilience and prosperity.”
2025 is a pivotal year for ASEAN as we adopt the ASEAN Community Vision (ACV) 2045, aiming to build a more integrated, resilient, and people-centered region.
H.E. Dr Kao Kim Hourn, Secretary-General of ASEAN
ASEAN Under Malaysia’s Leadership in 2025
The leadership of Malaysia this year is crucial as ASEAN introduces its Community Vision 2045. Dr. Kao said, “We will launch the ASEAN Community Vision 2045 along with its Strategic Plans—a forward-looking roadmap that will guide our regional integration efforts for the next two decades.”
“2025 is a pivotal year for ASEAN as we adopt the ASEAN Community Vision (ACV) 2045, aiming to build a more integrated, resilient, and people-centered region.”
Expo 2025 gives ASEAN a chance to highlight its strong relationship with Japan and its vision for a prosperous future.
ASEAN Pavilion’s Goals at Expo 2025
ASEAN Pavilion on the 2025 World Expo Osaka
The Pavilion is not just about showcasing ASEAN’s past achievements, it’s about sharing the region’s ongoing efforts in innovation, sustainability, and collaboration. Dr. Kao emphasized, “Our presence at World Expo 2025 also affirms the strong ties between ASEAN and Japan, aligning perfectly with the objectives outlined in our Joint Vision Statement on ASEAN-Japan Friendship and Cooperation and its Implementation Plan.”
The ASEAN Pavilion Experience
Visitors will feel the region’s spirit through a range of experiences, from the ASEAN Forest, a virtual tour showcasing Southeast Asia’s natural beauty, to the ASEAN Trail Challenge, an interactive experience highlighting the diverse cultures of ASEAN’s member states.
ASEAN Pavilion on the 2025 World Expo Osaka
Dr. Kao explained, “The theme ‘Building Bridges’ illustrates how ASEAN connects economies, cultures, and people towards a shared prosperous future.”
The leadership of Malaysia this year is crucial as ASEAN introduces its Community Vision 2045. Dr. Kao said, “We will launch the ASEAN Community Vision 2045 along with its Strategic Plans—a forward-looking roadmap that will guide our regional integration efforts for the next two decades.”
Looking Toward ASEAN’s Future
DSG Nararya S. Soeprapto, ASEAN Commissioner-General at Expo 2025, summed it up well, stating, “Our participation at this global event will carry the theme of ‘Building Bridges,’ which encapsulates our vision of fostering connections with other participating countries and organizations.”
He added, “This rare moment will testify to the enduring friendship and collaboration between ASEAN and Japan.”
A Shared Vision
The ASEAN Pavilion at Expo 2025 Osaka is all about looking forward. It’s a symbol of ASEAN’s commitment to unity, collaboration, and shared progress, showing a future based on cooperation and mutual respect between ASEAN, Japan, and the global community.
