The brand remains steadfast in its core mission, hinged on the “Hanasaka” philosophy, to create a sustainable future by its positive, transformative impact upon society. Founded in Osaka, the company has vigorously expanded to several parts of the world, including Turkey.
“Hanasaka philosophy — deeply rooted in Yanmar’s existence — aims to ‘enrich people’s lives, to make them blossom.’ This philosophy guides us in realizing our vision and strengthens our belief in creating a sustainable future. Our focus is on achieving maximum prosperity with minimal resource consumption,” Yanmar Turkey Board Chairman Mustafa Kemal Erdogan Shoshi shared.
Yanmar Turkey was incorporated as a full subsidiary in 2017, and has, since then, seen tremendous advancement.
“We have rapidly increased our sales and new business lines, thanks to the technology power we inherited from Yanmar’s pioneering spirit and the devoted efforts of our ever-growing dynamic team,” Shoshi said. “Today, we offer technological solutions to many countries for various business lines, such as domestic and foreign market-oriented agricultural machinery and equipment, energy systems, Engineering Procurement Construction turnkey solutions, industrial engines, a global purchasing center, and the e-commerce platform makinagetir.com, which specializes in online machine rental. Additionally, we are taking firm steps to transform Yanmar Turkey into a center for production, logistics and engineering for Eastern Europe, Central Asia and North Africa.”
Propelled by its current trajectory, and with its newly opened state-of-the-art factory in Izmir, the company is poised for even greater growth. As Shoshi noted: “As of this year, over 60% of Turkey’s agricultural equipment export to Japan is made by Yanmar Turkey. With robust and decisive efforts, we are targeting to increase this ratio up to 90%. Thanks to the strengthening economic ties between Turkey and Japan, and the prominence of Japanese quality in Turkey, the Yanmar Group’s Japan headquarters realized a capital increase to Yanmar Turkey in 2022, to boost its production capacity and workforce.”