Taiwan Honda Trading, a pivotal player in the automotive landscape, stands at the crossroads of tradition and innovation, embodying the essence of collaboration and foresight. In an exclusive interview with Yusuke Watanabe, President & Director of Taiwan Honda Trading, we delve into their journey, aspirations, and pivotal role in shaping Taiwan’s automotive industry.
“The Taiwanese market is vital for us due to its receptivity to Japanese brands, particularly Honda, reflecting the strong cultural ties between the two nations,” Watanabe emphasizes, underlining the symbiotic relationship that underscores their operations.
The company’s significance transcends mere trade facilitation; it serves as a bridge, connecting Taiwanese Tech Companies with global markets, thereby enhancing Taiwan’s presence in the global automotive and motorcycle industries. “Our role as Taiwan Honda Trading is not just about facilitating trade; we act as a bridge, connecting Taiwanese Tech Companies with global markets, thereby enhancing Taiwan’s presence in the global automotive and motorcycle industries,” Watanabe elaborates.
Watanabe highlights the recent surge in new car sales in Taiwan, underscoring the resilience of the automotive market, which presents both opportunities and challenges. “The recent surge in new car sales in Taiwan underscores the resilience of the automotive market here, presenting both opportunities and challenges for us as we navigate through changing consumer preferences and market dynamics,” he notes.
Looking towards the future, Watanabe sees Taiwan’s ambitious goal of achieving 100% EV adoption by 2040 as an opportunity to innovate and expand value offerings. “As the global automotive industry transitions towards electric vehicles, Taiwan’s ambitious goal of achieving 100% EV adoption by 2040 presents us with an opportunity to innovate and expand our product offerings to meet the evolving needs of consumers,” he envisions.
Our role as Taiwan Honda Trading is not just about facilitating trade; we act as a bridge, connecting Taiwanese manufacturers with global markets, thereby enhancing Taiwan’s presence in the global automotive and motorcycle industries.
Yusuke Watanabe, President & Director of Taiwan Honda Trading
Their commitment to innovation extends beyond product development to addressing societal challenges. “Our focus on mobility and e-mobility solutions reflects our commitment to addressing societal challenges such as last-mile transportation, leveraging our expertise and partnerships to develop innovative and sustainable solutions,” Watanabe asserts.
The successful launch of e-mobility in the North American market exemplifies their collaborative prowess. “The successful launch of e-mobility in 2023 in the North American market underscores our ability to collaborate with Taiwanese partners to develop cutting-edge products that redefine personal transportation, aligning with Honda’s commitment to quality and innovation,” Watanabe proudly states.
Their strategy, ‘Taiwan uniqueness x Taiwan Honda Trading = Solving Social Issue,’ epitomizes their commitment to synergy and innovation. “Our strategy, ‘Taiwan uniqueness x Taiwan Honda Trading = Solving Social Issue,’ encapsulates our commitment to fostering synergy with Taiwanese partners, leveraging our combined strengths to create innovative solutions that address societal needs and drive business growth,” Watanabe affirms.
Looking ahead to 2040, Watanabe envisions proactive contribution to a sustainable society. “Embracing our Taiwan Honda Trading ‘s vision of ‘be doers for contribution to sustainable society,’ we look ahead to 2040 with a vision of proactive contribution to a sustainable society. Through action and collaboration, we aim to exceed customer expectations and drive positive change in the industry,” he emphasizes.
In an era defined by rapid change and uncertainty, Taiwan Honda Trading’s emphasis on being ‘doers’ underscores their proactive approach to business. “In an era of rapid change and uncertainty, our emphasis on being ‘doers’ underscores our proactive approach to business, encouraging a culture of action, experimentation, and continuous improvement as we navigate through evolving market trends and challenges,” Watanabe concludes.
Taiwan Honda Trading’s journey exemplifies the power of collaboration, innovation, and foresight in driving positive change in the automotive industry, shaping a sustainable future for Taiwan and beyond.
Honda Trading corporate site (EN) : https://www.hondatrading.com/en/
