Connecting startups and corporates worldwide: Inside Start2 Group’s vision

Founded in Munich in 2008 as the German Entrepreneurship, the Start2 Group has evolved into a global force supporting start­ups across four continents. With branches in Germany, the United States, South America and Asia, Start2 Group is committed to fos­tering innovation and cross-border collaboration for startups and cor­porations alike.

Start2 Group’s international journey began with the German Accelerator program, supported by the German government to scale German startups primarily in the U.S. Over time, the company expanded its focus beyond Europe and the U.S. to help startups enter critical markets in South America, Southeast Asia, India, China, South Korea and Japan. This shift culmi­nated in the company’s rebranding as Start2 Group to better reflect its growing international operations.

Japan is pivotal to Start2’s strat­egy, acting as a bridge for cross-border innovation between Ger­many and Asia. Through strategic partnerships, such as its collabo­ration with the Tokyo Metropolitan Government, Start2 facilitates Ger­man startups’ ability to access the Japanese market while offering Japanese startups a pathway into Germany and Europe.

“We don’t just help startups enter new markets; we connect them with potential corporate partners and customers, validat­ing their solutions for expansion,” said Claus Karthe, CEO Asia. Start2’s programs enhance inno­vation and collaboration between two of the world’s most advanced economies.

We don’t just help startups enter new markets; we connect them with potential corporate partners and customers, validat­ing their solutions for expansion.

Claus Karthe, Chief Executive Officer Asia at Start 2 Group

A significant aspect of the group’s operations is connecting startups with multinational cor­porations. Through cross-border innovation, they align startups with the right corporate partners, providing scaling opportunities while helping corporations meet their digital transformation needs.

“With many corporates aiming to digitalize, working with start­ups is the fastest way to innovate. If you want to move fast, you move with a startup,” Karthe said.

Start2 Group’s global network fosters strategic collaborations benefiting both startups and cor­porations, allowing corporations access to market-ready solu­tions while startups validate their ideas and enter new markets. This dynamic drives innovation and creates competitive advantages for both parties.

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