Among the world’s three largest companies offering products and solutions to the retail petroleum industry, Tatsuno Corp. Japan, a third-generation family-owned business, is present in about 50 countries and employs around 2,000 people located across 10 operating units. Tatsuno’s international marketing focus is on the wide-ranging needs and convenience of customers, especially major oil companies worldwide.
Tatsuno’s operations in India started small 10 years ago. Today, it offers a wide variety of equipment and integrated solutions necessary to ensure the quality of fuels, and guarantee safety and convenience at gas stations across India.
In 2012, Tatsuno India commissioned its state-of-the-art manufacturing facility for the production of petrol and diesel dispensers in addition to other related equipment. The facility is Tatsuno’s largest investment outside Japan and reflects its commitment to the ambitious “Make in India” initiative of Prime Minister Narendra Modi, according to Arup Chatterjee, Managing Director of Tatsuno India.
“Tatsuno is a research and development-driven company with close to 2,500 patents and registered designs. Our products are renowned for their durability and consistent performance, and our technology sets us apart from the competition. Our tamperproof products have now been proven to be the most secure in India and we are encouraged that our customers and Indian society see the value we deliver,” said Chatterjee.
Recently, Tatsuno has also begun designing more price-competitive products in India by utilizing cutting-edge technology from Japan, which is adapted to the local market. Prestigious clients in India include the National Oil Companies, Shell and Reliance Industries.
In 2013, Reliance Industries invited Tatsuno India to explore opportunities in East Africa. Since then, Tatsuno has grown its business in the region and this year began operations in Nigeria. Tatsuno also supplies dispensers for clean fuels such as liquefied petroleum gas, compressed natural gas and liquefied natural gas; it is also currently working on introducing hydrogen dispensers to the Indian market.
“As a family-owned global business, we are flexible and can move faster than large conglomerates,” said Chatterjee. “While we take small steps, each step allows us to grow in a sustainable manner. Our goal is to continue to grow with the market and be involved in every sphere of automobile fueling in India while developing the brand in Africa.”