{"id":79650,"date":"2025-11-27T00:00:36","date_gmt":"2025-11-27T00:00:36","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=79650"},"modified":"2025-11-27T07:31:35","modified_gmt":"2025-11-27T07:31:35","slug":"inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/","title":{"rendered":"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee"},"content":{"rendered":"\n

Hotel Shilla is a name well-known for setting the gold standard in Korean hospitality. With the recent opening of Shilla Monogram Gangneung, the brand continues to grow its legacy in new and exciting ways. JeongHo Lee, Executive Vice President of Hotel & Leisure Business, sat down with Bridges to discuss how this new lifestyle property embodies the spirit of Gangneung, how the brand stays relevant to today\u2019s travelers, and what the future holds for Korean hospitality.<\/p>\n\n\n\n

\"\"
JeongHo Lee<\/strong>, Executive Vice President of Hotel & Leisure Business, Hotel Shilla<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

\u201cShilla Monogram Gangneung is about more than just providing a place to stay. Our aim is to take guests on an emotional journey that truly connects them to the essence of Gangneung,\u201d Lee explains. Situated on South Korea\u2019s scenic East Coast, the hotel captures the natural beauty of its surroundings with panoramic ocean views from most rooms, as well as thoughtful touches of local artistry and Korean heritage throughout the design.<\/p>\n\n\n\n

A Hotel Brand with Heart and Timelessness<\/h3>\n\n\n\n

When asked how Hotel Shilla continues to stand out in a busy market, Lee points to authenticity and lasting quality. \u201cTravel trends may change quickly, but what guests really value is a sense of timelessness and genuine experience,\u201d he says. The Shilla\u2019s family of brands \u2014 The Shilla, Shilla Monogram, and Shilla Stay \u2014 carry this forward by combining meticulous service with modern Korean design and an unwavering commitment to quality.<\/p>\n\n\n\n

Shilla Monogram Gangneung is about more than just providing a place to stay. Our aim is to take guests on an emotional journey that truly connects them to the essence of Gangneung.<\/p>JeongHo Lee<\/strong>, Executive Vice President of Hotel & Leisure Business, Hotel Shilla<\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n

Lee highlights some of the brand\u2019s exciting innovations in food and lifestyle \u2014 from pioneering the fervent trend of mango bingsu in Korea’s hotel industry, which sparked a nationwide trend, to introducing tote bags and Shilla Bear keyrings that have become popular among younger guests. These examples show how the hotel balances its respected traditions with today\u2019s evolving traveler preferences.<\/p>\n\n\n\n

\"\"
Close-Up of Shilla Monogram Gangneung’s Signage | All photos: Hotel Shilla<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

Honoring Cultural Connections with Japanese Travelers<\/h3>\n\n\n\n

Japan remains one of the key sources of visitors for Hotel Shilla, and the company has made a special effort to make Japanese guests feel welcome. Lee notes that the brand also maintains a partnership with Japan\u2019s Okura Hotel group.<\/p>\n\n\n\n

\u201cWe want Japanese visitors to feel completely at home while also enjoying the best that Korea has to offer,\u201d Lee says. This includes Japanese-speaking staff, spa packages combining Korean and Japanese beauty traditions, and thoughtfully curated dining options like Ariake, an acclaimed Japanese restaurant in The Shilla Seoul. The restaurant\u2019s elegant design and attention to detail create a refined experience that has earned international recognition.<\/p>\n\n\n\n

\"\"
Outdoor Swimming Pool at Shilla Monogram Gangneung<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

Expanding Korea\u2019s Hospitality Footprint<\/h3>\n\n\n\n

Looking ahead, Lee sees Shilla Monogram\u2019s growing presence in places like Danang and Gangneung as a way to bring Korean hospitality to the world stage. \u201cOur goal is to offer authentic experiences rooted in Korean culture while embracing the unique character of each destination,\u201d he explains.<\/p>\n\n\n\n

Beyond hotels, Hotel Shilla also leads in duty-free shopping and international conferences, helping to position Korea as a must-visit destination in Asia. Lee believes these efforts not only strengthen the brand but also build deeper cultural bridges across countries.<\/p>\n\n\n\n

\"\"
Exterior of Shilla Monogram Gangneung<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

With Shilla Monogram Gangneung and its sister properties, Hotel Shilla invites visitors to discover a blend of tradition, modern comfort, and heartfelt hospitality that feels both familiar and fresh.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Hotel Shilla is a name well-known for setting the gold standard in Korean hospitality. With the recent opening of Shilla Monogram Gangneung, the brand continues to grow its legacy in new and exciting ways. JeongHo Lee, Executive Vice President of Hotel & Leisure Business, sat down with Bridges to discuss how this new lifestyle property […]<\/p>\n","protected":false},"author":18,"featured_media":79664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[899,292,259,266,780],"tags":[507],"class_list":{"0":"post-79650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-899","8":"category-articles","9":"category-bridging-japan","10":"category-hospitality-leisure","11":"category-south-korea-bridging-japan","12":"tag-consumer"},"yoast_head":"\nInside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"Hotel Shilla is a name well-known for setting the gold standard in Korean hospitality. With the recent opening of Shilla Monogram Gangneung, the brand continues to grow its legacy in new and exciting ways. JeongHo Lee, Executive Vice President of Hotel & Leisure Business, sat down with Bridges to discuss how this new lifestyle property […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridges Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synergymediaspecialists\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T00:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T07:31:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sondie Russell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sondie Russell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/\",\"name\":\"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg\",\"datePublished\":\"2025-11-27T00:00:36+00:00\",\"dateModified\":\"2025-11-27T07:31:35+00:00\",\"author\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/4da82723d498331111235093628f2f8a\"},\"breadcrumb\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sms-bridges.com\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\",\"url\":\"https:\/\/sms-bridges.com\/staging\/\",\"name\":\"Bridges Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/4da82723d498331111235093628f2f8a\",\"name\":\"Sondie Russell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-TT8SB3K29-U084SJ7SKBK-eeea520f8083-512-96x96.png\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-TT8SB3K29-U084SJ7SKBK-eeea520f8083-512-96x96.png\",\"caption\":\"Sondie Russell\"},\"url\":\"https:\/\/sms-bridges.com\/staging\/author\/sondie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/","og_locale":"en_US","og_type":"article","og_title":"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine","og_description":"Hotel Shilla is a name well-known for setting the gold standard in Korean hospitality. With the recent opening of Shilla Monogram Gangneung, the brand continues to grow its legacy in new and exciting ways. JeongHo Lee, Executive Vice President of Hotel & Leisure Business, sat down with Bridges to discuss how this new lifestyle property […]","og_url":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/","og_site_name":"Bridges Magazine","article_publisher":"https:\/\/www.facebook.com\/synergymediaspecialists","article_published_time":"2025-11-27T00:00:36+00:00","article_modified_time":"2025-11-27T07:31:35+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg","type":"image\/jpeg"}],"author":"Sondie Russell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sondie Russell","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/","url":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/","name":"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee - Bridges Magazine","isPartOf":{"@id":"https:\/\/sms-bridges.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage"},"image":{"@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage"},"thumbnailUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg","datePublished":"2025-11-27T00:00:36+00:00","dateModified":"2025-11-27T07:31:35+00:00","author":{"@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/4da82723d498331111235093628f2f8a"},"breadcrumb":{"@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#primaryimage","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2.jpg","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/sms-bridges.com\/staging\/inside-hotel-shilla-tradition-meets-innovation-with-jeongho-lee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sms-bridges.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Inside Hotel Shilla: Tradition Meets Innovation with JeongHo Lee"}]},{"@type":"WebSite","@id":"https:\/\/sms-bridges.com\/staging\/#website","url":"https:\/\/sms-bridges.com\/staging\/","name":"Bridges Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/4da82723d498331111235093628f2f8a","name":"Sondie Russell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-TT8SB3K29-U084SJ7SKBK-eeea520f8083-512-96x96.png","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/03\/cropped-TT8SB3K29-U084SJ7SKBK-eeea520f8083-512-96x96.png","caption":"Sondie Russell"},"url":"https:\/\/sms-bridges.com\/staging\/author\/sondie\/"}]}},"author_meta":{"display_name":"Sondie Russell","author_link":"https:\/\/sms-bridges.com\/staging\/author\/sondie\/"},"featured_img":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2025\/11\/Hotel-Shilla-FI-2-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/year\/2025\/\" class=\"advgb-post-tax-term\">2025<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/\" class=\"advgb-post-tax-term\">Articles<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/\" class=\"advgb-post-tax-term\">Bridging Japan<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/industries\/hospitality-leisure\/\" class=\"advgb-post-tax-term\">Hospitality & Leisure<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/south-korea-bridging-japan\/\" class=\"advgb-post-tax-term\">South Korea<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">2025<\/span>","<span class=\"advgb-post-tax-term\">Articles<\/span>","<span class=\"advgb-post-tax-term\">Bridging Japan<\/span>","<span class=\"advgb-post-tax-term\">Hospitality & Leisure<\/span>","<span class=\"advgb-post-tax-term\">South Korea<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/south-korea-bridging-japan\/\" class=\"advgb-post-tax-term\">Consumer<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Consumer<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 months ago","modified":"Updated 5 months ago"},"absolute_dates":{"created":"Posted on November 27, 2025","modified":"Updated on November 27, 2025"},"absolute_dates_time":{"created":"Posted on November 27, 2025 12:00 am","modified":"Updated on November 27, 2025 7:31 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/79650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/comments?post=79650"}],"version-history":[{"count":2,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/79650\/revisions"}],"predecessor-version":[{"id":79661,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/79650\/revisions\/79661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media\/79664"}],"wp:attachment":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media?parent=79650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/categories?post=79650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/tags?post=79650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}