{"id":70234,"date":"2025-04-26T00:02:39","date_gmt":"2025-04-26T00:02:39","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/partners-in-progress-japan-and-indonesias-path-to-sustainable-growth-and-innovation-copy\/"},"modified":"2025-04-26T00:24:42","modified_gmt":"2025-04-26T00:24:42","slug":"driving-force-for-revolution-yumiko-kawamura-leads-hino-motors-thailand-into-the-future","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/driving-force-for-revolution-yumiko-kawamura-leads-hino-motors-thailand-into-the-future\/","title":{"rendered":"Driving Force for Revolution: Yumiko Kawamura Leads Hino Motors Thailand into the Future"},"content":{"rendered":"\n

For over six decades, Hino Motors Thailand has been a cornerstone of the country\u2019s commercial vehicle industry. As the company adapts to an era of rapid transformation, its mission extends beyond manufacturing trucks\u2014it aims to be the driving force behind a sustainable and innovative future. Under the leadership of Yumiko Kawamura, Hino\u2019s first female president, the company is reinforcing its commitment to ESG (Environment, Social, and Governance) principles, ensuring long-term value for customers, society, and the industry at large.<\/p>\n\n\n\n

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Yumiko Kawamura<\/strong>, President of Hino Motors Thailand<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

\u201cHino does not merely aim to be a leader in the commercial vehicle industry; its goal is to evolve into a company committed to sustainable development\u201d Therefore, operating under the ESG principles (Environment, Social, and Governance) is a fundamental practice for Hino. This approach ensures the company\u2019s internal growth while also fostering environmental and social responsibility, paving the way for sustainable progress amid the rapidly changing digital era.<\/p>\n\n\n\n

Embracing this vision, Kawamura has introduced the new company slogan, \u201cDriving Force for Revolution,\u201d<\/em> reflecting Hino\u2019s proactive stance in navigating the structural shifts within Thailand\u2019s automotive landscape. \u201cIn response to this direction this year, I put up the new slogan for our company\u2014Driving Force for Revolution\u2014updating from Lead to Change,\u201d she explained.<\/p>\n\n\n\n

Hino\u2019s strength is not only the high-quality, durable, reliable products for professional transporters but also the capability to provide seamless support for the lifecycle journey of customers\u2019 operations.<\/p>Yumiko Kawamura<\/strong>, President of Hino Motors Thailand<\/mark><\/cite><\/blockquote><\/figure>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u00a0\u201cThai automotive industries are now facing huge challenges. I believe it is not just from the economic situation but more from the wave of structural change, such as the EV shift movement led by Chinese OEMs.\u201d<\/p>\n\n\n\n

With over 63 years of experience in Thailand, Hino stands as one of the pioneering Japanese automotive manufacturers in the country. \u201cHino, with 63 years of experience in Thailand, knowing Thai customers and logistics more than anybody, should be at the center of this revolution,\u201d Kawamura stated. By leveraging its deep understanding of Thai logistics, the company continues to provide solutions that optimize operations, increase efficiency, and contribute to the sector\u2019s sustainable growth.<\/p>\n\n\n\n

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All photos: Hino Motors Thailand<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

A key factor in Hino\u2019s continued success is its customer-centric approach. \u201cHino\u2019s strength is not only the high-quality, durable, reliable products for professional transporters but also the capability to provide seamless support for the lifecycle journey of customers\u2019 operations,\u201d Kawamura emphasized. Recognizing the Thai market\u2019s appreciation for durable, long-lasting products, Hino not only delivers high-quality commercial vehicles but also ensures comprehensive lifecycle support.<\/p>\n\n\n\n

She further observed, \u201cI found that Thai people value the long service life of goods. It is matched to the virtue of Japanese people. Our customers also tend to use trucks as long as possible, and we will provide lifelong support to minimize cost and maximize uptime.\u201d This dedication aligns with the values of professional transporters who prioritize reliability, cost-effectiveness, and operational longevity. By offering seamless aftersales services and minimizing downtime, Hino empowers businesses to achieve greater sustainability in their logistics operations.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

As Thailand\u2019s transportation industry undergoes a significant transformation, Hino Motors Thailand remains steadfast in its role as an industry leader. With innovation, sustainability, and customer focus at its core, Hino is not just keeping up with change\u2014it is driving the revolution forward. \u201cIt is also an encouraging message for Thai members that they could be the \u2018Driving Force for the Revolution,\u201d Kawamura concluded.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

For over six decades, Hino Motors Thailand has been a cornerstone of the country\u2019s commercial vehicle industry. As the company adapts to an era of rapid transformation, its mission extends beyond manufacturing trucks\u2014it aims to be the driving force behind a sustainable and innovative future. Under the leadership of Yumiko Kawamura, Hino\u2019s first female president, […]<\/p>\n","protected":false},"author":7,"featured_media":70236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[899,292,915,126,259,286],"tags":[507],"class_list":{"0":"post-70234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-899","8":"category-articles","9":"category-automotive-thailand-jt-bridging-japan","10":"category-automotive","11":"category-bridging-japan","12":"category-thailand-jt-bridging-japan","13":"tag-consumer"},"yoast_head":"\nDriving Force for Revolution: Yumiko Kawamura Leads Hino Motors Thailand into the Future - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/driving-force-for-revolution-yumiko-kawamura-leads-hino-motors-thailand-into-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Force for Revolution: Yumiko Kawamura Leads Hino Motors Thailand into the Future - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"For over six decades, Hino Motors Thailand has been a cornerstone of the country\u2019s commercial vehicle industry. 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