{"id":64736,"date":"2024-10-31T00:10:41","date_gmt":"2024-10-31T00:10:41","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=64736"},"modified":"2024-10-31T02:54:41","modified_gmt":"2024-10-31T02:54:41","slug":"mm-automobile-schweiz-revving-up-mitsubishi-motors-success-in-the-swiss-market","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/mm-automobile-schweiz-revving-up-mitsubishi-motors-success-in-the-swiss-market\/","title":{"rendered":"MM Automobile Schweiz: Revving up Mitsubishi Motors\u2019 success in the Swiss market"},"content":{"rendered":"\n

Mitsubishi Motors has deliv\u00adered on the dependabil\u00adity of its name in Switzerland for decades. In 2006 the brand bolstered its presence by es\u00adtablishing a partnership with Safenwil-based Emil Frey AG. The car importer and retailer assumed a majority stake in Mitsubishi Mo\u00adtors\u2019 import arm, operating under the name MM Automobile Sch\u00adweiz AG and propelling growth in the Swiss market.<\/p>\n\n\n\n

Bruno Campino, managing di\u00adrector of MM Automobile Schweiz AG, shares some valuable insight.<\/p>\n\n\n\n

\"\"
Bruno Campino<\/strong>, Managing Director of MM Automobile Schweiz AG<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

Bridges<\/strong>: What key factors un\u00adderpin the strong and enduring relationship between the Emil Frey Group and Mitsubishi Mo\u00adtors?<\/h3>\n\n\n\n

Campino<\/strong>: <\/strong>Both companies stand for innovation, sustainabil\u00adity and long-term partnerships. A partnership built through mutual respect and admiration can only grow \u2014 and become stronger.<\/p>\n\n\n\n

What strategies did your company launch to enhance the brand and overcome the unique challenges of the Swiss market?<\/h3>\n\n\n\n

Our company always tries to convey Japanese values to the end customer. Mitsubishi is a brand that perfectly represents the Japanese manufacturing quality.<\/p>\n\n\n\n

But the new Mitsubishi Motors strategy for Europe (an alliance with Renault and Nissan) brought with it major model changes; it was a big challenge for us to con\u00advince the Swiss customers that they will find Mitsubishi \u201cMotors-ness\u201d also in the new models.<\/p>\n\n\n\n

Our company always tries to convey Japanese values to the end customer. Mitsubishi is a brand that perfectly represents the Japanese manufacturing quality.<\/p>Bruno Campino<\/strong>, Managing Director of MM Automobile Schweiz AG<\/mark><\/cite><\/blockquote><\/figure>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

What features make the Swiss market an ideal fit for Mitsubi\u00adshi Motors and how are you tailoring your approach?<\/h3>\n\n\n\n

The Swiss market is extraor\u00addinarily complex. We are a small country with high mountains and flat regions. More than 50% of the cars sold are four-by-four. Purchasing power is high in our country, but on the other hand, the Swiss people are also very conscious and always look for the best offer. We score with a partic\u00adularly good \u201cvalue for the money\u201d ratio. We offer great products at fair prices.<\/p>\n\n\n\n

\"\"
All photos: Mitsubishi Motors<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

What makes Mitsubishi ve\u00adhicles a compelling choice and what are the most popular car models?<\/h3>\n\n\n\n

Mitsubishi Motors\u2019 most popular models are the Space Star and the Colt. The Outlander \u2014 the first four-wheel-drive SUV in the market with plug-in hybrid technology \u2014 was also very well appreciated by our customers; we are now extremely excited to introduce the new version very soon. The new Outlander plug-in hybrid is an eco-friendly fam\u00adily car with a bold and premium design that brings everyone ev\u00aderywhere and back home safely. It perfectly embodies the Mitsubishi Motors-ness the Swiss customers want to experience.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

www.mitsubishi-motors.ch<\/strong><\/a><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Mitsubishi Motors has deliv\u00adered on the dependabil\u00adity of its name in Switzerland for decades. In 2006 the brand bolstered its presence by es\u00adtablishing a partnership with Safenwil-based Emil Frey AG. The car importer and retailer assumed a majority stake in Mitsubishi Mo\u00adtors\u2019 import arm, operating under the name MM Automobile Sch\u00adweiz AG and propelling growth […]<\/p>\n","protected":false},"author":7,"featured_media":53648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[805,292,809,126,259,362],"tags":[507],"class_list":{"0":"post-64736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-2024-year","8":"category-articles","9":"category-automotive-switzerland-jt-bridging-japan","10":"category-automotive","11":"category-bridging-japan","12":"category-switzerland-jt-bridging-japan","13":"tag-consumer"},"yoast_head":"\nMM Automobile Schweiz: Revving up Mitsubishi Motors\u2019 success in the Swiss market - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/mm-automobile-schweiz-revving-up-mitsubishi-motors-success-in-the-swiss-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MM Automobile Schweiz: Revving up Mitsubishi Motors\u2019 success in the Swiss market - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"Mitsubishi Motors has deliv\u00adered on the dependabil\u00adity of its name in Switzerland for decades. 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