
{"id":63669,"date":"2024-10-25T00:04:34","date_gmt":"2024-10-25T00:04:34","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=63669"},"modified":"2024-10-25T05:31:17","modified_gmt":"2024-10-25T05:31:17","slug":"dusseldorf-a-nexus-for-japanese-business-in-europe","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/dusseldorf-a-nexus-for-japanese-business-in-europe\/","title":{"rendered":"D\u00fcsseldorf: A Nexus for Japanese Business in Europe"},"content":{"rendered":"\n<p>Kazuyoshi Sugano, Director-General of JETRO D\u00fcsseldorf, highlights the key factors driving D\u00fcsseldorf&#8217;s appeal to Japanese companies and the growing opportunities for collaboration between Japanese and German industries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What factors have contributed to D\u00fcsseldorf becoming a key location for Japanese companies in Europe, especially post-pandemic?<\/h3>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo.jpg\" alt=\"\" class=\"wp-image-63671\" style=\"width:250px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-840x840.jpg 840w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/10\/DE24-JETRO-photo-696x696.jpg 696w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><strong>Kazuyoshi Sugano<\/strong>, Director-General of JETRO D\u00fcsseldorf | Photo: JETRO D\u00fcsseldorf<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<p>Several factors have played a significant role in this development:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The restructuring of supply chains has increased the need for product design and development within continental Europe.<\/li>\n\n\n\n<li>D\u00fcsseldorf is centrally located in the most densely populated region of continental Europe and is in close proximity to the Netherlands and Belgium.<\/li>\n\n\n\n<li>D\u00fcsseldorf Airport is conveniently near the city, providing easy access to major cities across Europe.<\/li>\n\n\n\n<li>Additionally, D\u00fcsseldorf offers a supportive living infrastructure for Japanese expatriates and has a comparative advantage over other large cities in terms of cost of living.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Can you provide insights into the key industries where Japanese companies are active in D\u00fcsseldorf? Additionally, could you highlight some prime examples of successful Japanese-German partnerships across industries in the region?<\/h3>\n\n\n\n<p>Traditionally, many Japanese companies have been active in sectors such as chemicals and machinery. In North Rhine-Westphalia (NRW), which is accelerating decarbonization\u2014aiming to phase out brown coal-fired power generation in the Rheinische Revier by 2030\u2014the hydrogen sector presents a significant opportunity. Japan possesses strong intellectual property in this area, making it a prime candidate for cooperation with German companies that have leading-edge industrial technologies.<\/p>\n\n\n\n<p>Moreover, Japanese robotics startups like Lebo Robotics and Hibot have established a presence in the region in 2023. Future collaborations between Japanese and German companies are also expected in the industrial sector, particularly in the use of robotics and industrial IT technology.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The collaborations facilitated by JETRO D\u00fcsseldorf have been very successful. We maintain regular face-to-face communication with Digihub and D\u00fcsseldorf&#8217;s Office of Economic Development, which allows us to understand each other&#8217;s functions well.<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Kazuyoshi Sugano<\/strong>, Director-General of JETRO D\u00fcsseldorf<\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Can you discuss the collaborations facilitated by JETRO in D\u00fcsseldorf, such as partnerships through the Global Acceleration Hub with organizations like Digihub and D\u00fcsseldorf\u2019s Office of Economic Development?<\/h3>\n\n\n\n<p>The collaborations facilitated by JETRO D\u00fcsseldorf have been very successful. We maintain regular face-to-face communication with Digihub and D\u00fcsseldorf&#8217;s Office of Economic Development, which allows us to understand each other&#8217;s functions well. JETRO D\u00fcsseldorf is well-connected with many Japanese companies in Germany, and our ties with German startups are expanding daily through partnerships with organizations like Digihub and the Office of Economic Development. We leverage these connections to foster the growth of both German and Japanese startups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Looking forward, what are the future prospects for Japanese businesses in D\u00fcsseldorf and NRW? Are there emerging trends or industries gaining traction among Japanese investors?<\/h3>\n\n\n\n<p>I see great potential for further investment from Japanese companies in the hydrogen sector. Currently, many Japanese firms handle hydrogen initiatives primarily from their headquarters in Japan. I would encourage these headquarters to bolster the structure and capabilities of their German subsidiaries to enhance local cooperation in the hydrogen business. I also hope that initial business partnerships here will pave the way for cooperation in other countries and regions in the future.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.jetro.go.jp\/germany\/jetro_deutschland\/duesseldorf\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>www.jetro.go.jp<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kazuyoshi Sugano, Director-General of JETRO D\u00fcsseldorf, highlights the key factors driving D\u00fcsseldorf&#8217;s appeal to Japanese companies and the growing opportunities for collaboration between Japanese and German industries. What factors have contributed to D\u00fcsseldorf becoming a key location for Japanese companies in Europe, especially post-pandemic? Several factors have played a significant role in this development: Can [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":63672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[805,292,259,587,866,204],"tags":[506],"class_list":{"0":"post-63669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-2024-year","8":"category-articles","9":"category-bridging-japan","10":"category-germany","11":"category-government-germany","12":"category-government","13":"tag-industrial"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00fcsseldorf: A Nexus for Japanese Business in Europe - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/dusseldorf-a-nexus-for-japanese-business-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcsseldorf: A Nexus for Japanese Business in Europe - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"Kazuyoshi Sugano, Director-General of JETRO D\u00fcsseldorf, highlights the key factors driving D\u00fcsseldorf&#8217;s appeal to Japanese companies and the growing opportunities for collaboration between Japanese and German industries. 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