{"id":61252,"date":"2024-08-01T05:34:47","date_gmt":"2024-08-01T05:34:47","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=61252"},"modified":"2024-08-08T05:26:04","modified_gmt":"2024-08-08T05:26:04","slug":"saray-turkiyes-beloved-biscuit-brand","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/saray-turkiyes-beloved-biscuit-brand\/","title":{"rendered":"Saray: T\u00fcrkiye\u2019s beloved biscuit brand"},"content":{"rendered":"\n

Bridges<\/strong>: How has Saray Bisk\u00fcvi managed to sustain its innovation and product development trajectory over the years, and what are the key strategies behind launching new products in the market?<\/h3>\n\n\n\n
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Samed \u00d6zda\u011f<\/strong>, Chairman of Saray Biscuits | All photos: Saray Biscuits<\/strong><\/figcaption><\/figure><\/a><\/div>\n\n\n\n

\u00d6zda\u011f<\/strong>: As a company serving more than 110 countries around the world, especially T\u00fcrkiye, we have been delivering products to our consumers for more than 40 years without compromising on quality and efficiency. Innovation and sustainability are essential for newly launched and upcoming products, and all our stakeholders, especially our R&D department, continue their efforts to this end.<\/p>\n\n\n\n

It is obvious that innovation brings profitable sales and growth; therefore, our sustainable product and growth strategy, the seeds of which were planted many years ago, has always had a positive impact on our turnover and profitability.<\/p>\n\n\n\n

As Saray Biscuit, we have always taken care to be a pioneer in the sector with our operations both at home and in different geographies throughout the world for many years. It is a fact that every geography has different demands and needs. Being able to respond quickly and accurately to these demands with our agile management approach is what makes us stand out.<\/p>\n\n\n\n

As a company serving more than 110 countries around the world, especially T\u00fcrkiye, we have been delivering products to our consumers for more than 40 years without compromising on quality and efficiency.<\/p>Samed \u00d6zda\u011f<\/strong>, Chairman of Saray Biscuits<\/mark><\/cite><\/blockquote><\/figure>\n\n\n

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Grouping each product group according to different target audiences is an important process for proper marketing. Of course, every product can appeal to everyone, but determining the target audience is an extremely important process to reach the right target and increase the sales and success of a product. Therefore, when we are in the process of launching our products, we determine the target audiences that will be prioritized in communication according to gender, age range and socio-economic status.<\/p>\n\n\n\n

What measures does Saray Bisk\u00fcvi take to ensure quality control and maintain production standards in its high-capacity factories in Karaman and K\u0131rklareli?<\/h3>\n\n\n\n
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As Saray Biscuit, we carry out our production in world standards by following environmentally sensitive technological developments and under hygienic conditions to offer the highest quality, reliable and tasty products to our consumers.<\/p>\n\n\n\n

We fulfill all requirements regarding quality and food safety during all our processes from accepting material and raw material deliveries to the point of sale. We set and monitor targets for the continuous development and sustainability of our quality and food safety. We instill our food safety culture in our entire production by training our employees to understand and implement these activities better.<\/p>\n\n\n\n

We work with trained and continuously improving personnel to meet customer expectations and maintain our production standards. Our primary goal in our production is to prevent all possible nonconformities at the start and to carry out complete, accurate and timely production.<\/p>\n\n\n\n

Given the significant export activities to over 110 countries, what are the primary challenges Saray Bisk\u00fcvi faces in its international operations, and how does the company address them?<\/h3>\n\n\n\n

As one of the most long-standing companies in the sector in T\u00fcrkiye exporting to 110 countries, we are able to solve many problems with our vast experience, however, some of the reasons that are beyond our control can be listed as follows:<\/p>\n\n\n\n

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