
{"id":53884,"date":"2024-01-25T00:00:29","date_gmt":"2024-01-25T00:00:29","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/japan-and-australia-fostering-a-firm-and-far-reaching-economic-partnership-copy\/"},"modified":"2025-01-24T01:56:54","modified_gmt":"2025-01-24T01:56:54","slug":"atfx-rebrands-rakuten-securities-australia","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/atfx-rebrands-rakuten-securities-australia\/","title":{"rendered":"ATFX rebrands Rakuten Securities Australia"},"content":{"rendered":"\n<p>From now on, the entity will be known as AT Global Markets (Australia) Pty Ltd., with the brand name ATFX to continue serving retail clients and the brand ATFX Connect to serve institutional clients in the Asia-Pacific region.<\/p>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1.jpg\" alt=\"\" class=\"wp-image-53753\" style=\"width:250px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-photo-1-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><strong>Joe Li<\/strong>, Chairman of ATFX | \u00a9 ATFX<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<p>This strategic move reflects ATFX\u2019s commitment to streamlining and consolidating its global brand presence. Since its establishment, ATFX has been recognized globally for its innovative technology, comprehensive product range and regulatory compliance. The company has exciting plans for the second quarter this year, as it moves to a bigger new office in Sydney, signaling its growth and its commitment to providing an exceptional trading experience. Additionally, ATFX is proud to confirm it is sponsoring the prestigious Finance Magnates Pacific Summit this August, to showcase the technology and customized liquidity solutions of ATFX Connect, reiterating ATFX\u2019s dedication to fostering collaboration and driving innovation within the industry.<\/p>\n\n\n\n<p>Not stopping there, ATFX is also focused on enhancing its services. The company is investing in an upgrade of its client portal and server, and introducing an automatic \u201cknow-your-client onboarding system,\u201d ensuring a seamless and efficient trading environment. This upgrade will enable clients to access a wide range of trading tools, educational resources and personalized support, further solidifying ATFX\u2019s commitment to delivering an exceptional customer experience.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The change of name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients.<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Joe Li<\/strong>, Chairman of ATFX<\/mark><\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" style=\"margin-top:-15px;margin-bottom:25px\"><a href=\"https:\/\/www.atfx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"400\" height=\"124\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-logo.png\" alt=\"\" class=\"wp-image-53752\" style=\"aspect-ratio:3.225806451612903;width:110px;height:auto\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-logo.png 400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-logo-300x93.png 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/01\/AU24-ATFX-logo-150x47.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n<p>With such exciting branding activities and projects on the horizon, ATFX continues to demonstrate its strong position as a key player in the financial industry, offering cutting-edge technology like projects driven by artificial intelligence, comprehensive product offerings and unwavering regulatory compliance.<\/p>\n\n\n\n<p>ATFX Chairman Joe Li expressed enthusiasm for this milestone, stating: \u201cThe change of name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.atfx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.atfx.com<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ATFX is excited to announce the name change for Rakuten Securities Australia Pty Ltd. is complete.<\/p>\n","protected":false},"author":7,"featured_media":53799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[805,292,876,603,259,228,902],"tags":[776],"class_list":{"0":"post-53884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-2024-year","8":"category-articles","9":"category-atfx","10":"category-australia-jt","11":"category-bridging-japan","12":"category-financial-services","13":"category-financial-services-australia-jt","14":"tag-finance"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATFX rebrands Rakuten Securities Australia - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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