Website Preview<\/title>\n<\/head>\n<body>\n\n <iframe src=\"https:\/\/www.ngkntk.co.jp\/english\/corporate\/corporate_message\/modal\/mov01.html\" width=\"100%\" height=\"600\" style=\"border: none;\"><\/iframe>\n\n<\/body>\n<\/html>\n\n\n\n<p>\u2022 Automotive components \u2014 the company\u2019s core competence in the automotive field today accounts for 78.6% of the group\u2019s business activities.<\/p>\n\n\n\n<p>\u2022 Technical ceramics \u2014 NTK Technical Ceramics contributes almost 20% of Niterra\u2019s business and includes semiconductor products, fine ceramics and medical products.<\/p>\n\n\n\n<p>\u2022 New business \u2014 Nittoku BX is Niterra\u2019s 2030 longterm management plan that aims to transform its business portfolio and develop innovative solutions and new business.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53058\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg\" alt=\"\" class=\"wp-image-53058\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg\"><img decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53059\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg\" alt=\"\" class=\"wp-image-53059\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg\"><img decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53055\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg\" alt=\"\" class=\"wp-image-53055\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><strong>All photos by<\/strong>: Niterra<\/figcaption><\/figure>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg\" alt=\"\" class=\"wp-image-52659\" style=\"width:225px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><strong>Yoshihiro Goto<\/strong>, Managing Director of Niterra Middle East<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The Niterra brand<\/h3>\n\n\n\n<p>The rebranding to Niterra this year represents a shift toward environmentally sustainable business fields. Niterra leads the automotive landscape and stands at the forefront of driving progress in the industry.<\/p>\n\n\n\n<p>\u201cThe name Niterra combines the Latin words niteo, meaning \u2018shine,\u2019 and terra for \u2018earth,\u2019\u201d said Yoshihiro Goto, managing director of Niterra Middle East.<\/p>\n\n\n\n<p>\u201cIt is not until people are happy that the Earth starts to shine and the name represents our desire to contribute to a sustainable society and make the Earth shine.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Our NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very \u2018last man\u2019 as part of our last-man-standing strategy.<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Yoshihiro Goto<\/strong>, Managing Director of Niterra Middle East<\/mark><\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" style=\"margin-top:-15px;margin-bottom:25px\"><a href=\"https:\/\/www.ngkntk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-logo.gif\" alt=\"\" class=\"wp-image-52658\" style=\"aspect-ratio:1.7777777777777777;width:162px;height:auto\"\/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Social and sustainable<\/h3>\n\n\n\n<p>Niterra\u2019s commitment to research and development is delivering innovative solutions for the social challenges of the future. The company\u2019s sustainability targets focus on expanding environmentally friendly products, conserving water resources, and waste management.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" data-id=\"53057\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg\" alt=\"\" class=\"wp-image-53057\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-300x225.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-1024x768.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-768x576.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-150x113.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-600x450.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-696x522.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-1392x1044.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-1068x801.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-560x420.jpg 560w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-1120x840.jpg 1120w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-80x60.jpg 80w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-160x120.jpg 160w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" data-id=\"53056\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6.jpg\" alt=\"\" class=\"wp-image-53056\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-300x225.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-1024x769.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-768x577.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-150x113.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-600x450.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-696x522.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-1392x1045.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-1068x802.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-559x420.jpg 559w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-1119x840.jpg 1119w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-80x60.jpg 80w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-6-160x120.jpg 160w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1417\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg\" alt=\"\" class=\"wp-image-52656\" style=\"aspect-ratio:0.7057163020465773;width:250px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-212x300.jpg 212w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-723x1024.jpg 723w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-768x1088.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-150x213.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-300x425.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-600x850.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-696x986.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-296x420.jpg 296w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-593x840.jpg 593w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Driving UAE innovation<\/h3>\n\n\n\n<p>\u201cHaving lived in the UAE for over four years, I have noticed that while people love the sound of internal combustion engines on streets and circuits, electric vehicles are silently and steadily gaining popularity,\u201d Goto said.<\/p>\n\n\n\n<p>\u201cOur NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very \u2018last man\u2019 as part of our last-man-standing strategy.\u201d<\/p>\n\n\n\n<p>\u201cToday our challenge is not only related to mobility, and Niterra Middle East is active in the medical sector across the Gulf Cooperation Council region to address challenges related to cardiovascular disease, hypertension and obesity. We want to contribute to people\u2019s quality of life and those of their precious family members. Our efforts will put a smile on people\u2019s faces and make the Earth shine that little brighter, just as we do at Niterra.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ngkntk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.ngkntk.com<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founded as a manufacturer of spark plugs in 1936, the Niterra Group (formerly NGK Spark Plug) is one of the world\u2019s leading technical ceramics and automotive suppliers.<\/p>\n","protected":false},"author":7,"featured_media":52657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[671,292,259,202,555],"tags":[506],"class_list":{"0":"post-52652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-671","8":"category-articles","9":"category-bridging-japan","10":"category-manufacturing","11":"category-uae","12":"tag-industrial"},"yoast_head":"\n<title>Niterra: A spark of imagination - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/niterra-a-spark-of-imagination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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{"id":52652,"date":"2023-12-20T00:06:44","date_gmt":"2023-12-20T00:06:44","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/the-bigger-picture-japans-contributions-to-malaysia-copy\/"},"modified":"2023-12-20T04:13:19","modified_gmt":"2023-12-20T04:13:19","slug":"niterra-a-spark-of-imagination","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/niterra-a-spark-of-imagination\/","title":{"rendered":"Niterra: A spark of imagination"},"content":{"rendered":"\n

Headquartered in Nagoya, Niterra delivers solutions to original equipment and aftermarket suppliers and industrial customers. The group has an international presence and over 16,240 employees across three business groups:<\/p>\n\n\n\n\n\n\n \n \n Website Preview<\/title>\n<\/head>\n<body>\n\n <iframe src=\"https:\/\/www.ngkntk.co.jp\/english\/corporate\/corporate_message\/modal\/mov01.html\" width=\"100%\" height=\"600\" style=\"border: none;\"><\/iframe>\n\n<\/body>\n<\/html>\n\n\n\n<p>\u2022 Automotive components \u2014 the company\u2019s core competence in the automotive field today accounts for 78.6% of the group\u2019s business activities.<\/p>\n\n\n\n<p>\u2022 Technical ceramics \u2014 NTK Technical Ceramics contributes almost 20% of Niterra\u2019s business and includes semiconductor products, fine ceramics and medical products.<\/p>\n\n\n\n<p>\u2022 New business \u2014 Nittoku BX is Niterra\u2019s 2030 longterm management plan that aims to transform its business portfolio and develop innovative solutions and new business.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53058\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg\" alt=\"\" class=\"wp-image-53058\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-3-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg\"><img decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53059\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg\" alt=\"\" class=\"wp-image-53059\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-4-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg\"><img decoding=\"async\" width=\"1400\" height=\"733\" data-id=\"53055\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg\" alt=\"\" class=\"wp-image-53055\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-300x157.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1024x536.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-768x402.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-600x314.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-696x364.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1392x729.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-1068x559.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-5-802x420.jpg 802w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><strong>All photos by<\/strong>: Niterra<\/figcaption><\/figure>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg\" alt=\"\" class=\"wp-image-52659\" style=\"width:225px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-1-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><strong>Yoshihiro Goto<\/strong>, Managing Director of Niterra Middle East<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The Niterra brand<\/h3>\n\n\n\n<p>The rebranding to Niterra this year represents a shift toward environmentally sustainable business fields. Niterra leads the automotive landscape and stands at the forefront of driving progress in the industry.<\/p>\n\n\n\n<p>\u201cThe name Niterra combines the Latin words niteo, meaning \u2018shine,\u2019 and terra for \u2018earth,\u2019\u201d said Yoshihiro Goto, managing director of Niterra Middle East.<\/p>\n\n\n\n<p>\u201cIt is not until people are happy that the Earth starts to shine and the name represents our desire to contribute to a sustainable society and make the Earth shine.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Our NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very \u2018last man\u2019 as part of our last-man-standing strategy.<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Yoshihiro Goto<\/strong>, Managing Director of Niterra Middle East<\/mark><\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" style=\"margin-top:-15px;margin-bottom:25px\"><a href=\"https:\/\/www.ngkntk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-logo.gif\" alt=\"\" class=\"wp-image-52658\" style=\"aspect-ratio:1.7777777777777777;width:162px;height:auto\"\/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Social and sustainable<\/h3>\n\n\n\n<p>Niterra\u2019s commitment to research and development is delivering innovative solutions for the social challenges of the future. The company\u2019s sustainability targets focus on expanding environmentally friendly products, conserving water resources, and waste management.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" data-id=\"53057\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg\" alt=\"\" class=\"wp-image-53057\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7.jpg 1400w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-300x225.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-7-1024x768.jpg 1024w, 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1400px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1417\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg\" alt=\"\" class=\"wp-image-52656\" style=\"aspect-ratio:0.7057163020465773;width:250px\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-212x300.jpg 212w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-723x1024.jpg 723w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-768x1088.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-150x213.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-300x425.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-600x850.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-696x986.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-296x420.jpg 296w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/12\/AE23-Niterra-photo-2-593x840.jpg 593w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Driving UAE innovation<\/h3>\n\n\n\n<p>\u201cHaving lived in the UAE for over four years, I have noticed that while people love the sound of internal combustion engines on streets and circuits, electric vehicles are silently and steadily gaining popularity,\u201d Goto said.<\/p>\n\n\n\n<p>\u201cOur NGK spark plugs play a vital role in gasoline engines that move people and are loved by motorsport enthusiasts. We will provide NGK spark plugs to the very \u2018last man\u2019 as part of our last-man-standing strategy.\u201d<\/p>\n\n\n\n<p>\u201cToday our challenge is not only related to mobility, and Niterra Middle East is active in the medical sector across the Gulf Cooperation Council region to address challenges related to cardiovascular disease, hypertension and obesity. We want to contribute to people\u2019s quality of life and those of their precious family members. Our efforts will put a smile on people\u2019s faces and make the Earth shine that little brighter, just as we do at Niterra.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ngkntk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.ngkntk.com<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founded as a manufacturer of spark plugs in 1936, the Niterra Group (formerly NGK Spark Plug) is one of the world\u2019s leading technical ceramics and automotive suppliers.<\/p>\n","protected":false},"author":7,"featured_media":52657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[671,292,259,202,555],"tags":[506],"class_list":{"0":"post-52652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-671","8":"category-articles","9":"category-bridging-japan","10":"category-manufacturing","11":"category-uae","12":"tag-industrial"},"yoast_head":"\n<title>Niterra: A spark of imagination - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/niterra-a-spark-of-imagination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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