{"id":52162,"date":"2023-11-29T06:14:52","date_gmt":"2023-11-29T06:14:52","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=52162"},"modified":"2025-09-11T08:43:03","modified_gmt":"2025-09-11T08:43:03","slug":"palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/","title":{"rendered":"Palms Sports and the Rise of Jiu-Jitsu in the UAE"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Jiu-Jitsu: the UAE\u2019s National Sport<\/h3>\n\n\n\n<p>His Highness <strong>Sheikh Mohammed bin Zayed Al Nahyan<\/strong>, the President of the UAE and Deputy Supreme Commander of the UAE Armed Forces, has a well-documented interest in sports, and in particular, the martial art of Jiu-Jitsu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UAE WARRIORS 13 -  Highlight\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qY2bdMRKdHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jiu-Jitsu dates back to the 1530s and was first referred to by <strong>Hisamori Tenenouchi<\/strong> after he established the first Jiu-Jitsu school in Japan.<\/p>\n\n\n\n<p>His Highness has the ambition of making the UAE, and specifically Abu Dhabi, a center for Jiu-Jitsu by designating it as the UAE National Sport. His Highness believes that by practicing the art of Jiu-Jitsu, people can change their mentality and take broad strides towards a brighter and clearer direction.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Sports management has been at the core of our business operations, and so it shall remain. However, Palms Sports\u2019 future holds much more than sports. Our future vision and growth strategies can all be summed up in one word: diversification.<\/p><cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><strong>Fouad Darwish<\/strong>, Palms Sports\u2019 Chief Executive Officer.<\/mark><\/cite><\/blockquote><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" style=\"margin-top:-15px;margin-bottom:30px\"><a href=\"https:\/\/www.palmssports.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"217\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo.png\" alt=\"\" class=\"wp-image-52182\" style=\"aspect-ratio:3.225806451612903;width:171px;height:auto\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo.png 700w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo-300x93.png 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo-150x47.png 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo-600x186.png 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-logo-696x216.png 696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<p>Having seen the positive changes and the impact that Jiu-Jitsu has had on his son\u2019s character and attitude, His Highness said:<\/p>\n\n\n\n<p>\u201cIf I invest it in my son, I will invest it in my country.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3.jpg\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"52174\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3.jpg\" alt=\"\" class=\"wp-image-52174\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-768x513.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-600x401.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-696x465.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-3-629x420.jpg 629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"52169\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2.jpg\" alt=\"\" class=\"wp-image-52169\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-768x513.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-600x401.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-696x465.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-2-629x420.jpg 629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">All photos: Palms Sports<\/figcaption><\/figure>\n\n\n\n<p>His Highness recognized that local physical education programs did not feature martial arts and he took the initiative to introduce a comprehensive Jiu-Jitsu program to public schools, and other authority organizations across the emirate of Abu Dhabi.<\/p>\n\n\n\n<p>Palms Sports was founded with a mandate to execute this program to fulfill the vision of His Highness Sheikh Mohammed bin Zayed Al Nahyan. Palms Sports is now integrating mixed martial arts into sports programs across UAE.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"52170\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5.jpg\" alt=\"\" class=\"wp-image-52170\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-768x512.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-600x400.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-696x464.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-5-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"52175\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6.jpg\" alt=\"\" class=\"wp-image-52175\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-300x225.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-768x576.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-150x113.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-600x450.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-696x522.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-560x420.jpg 560w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-80x60.jpg 80w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-6-160x120.jpg 160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Growth, success and exceptional out-reach<\/h3>\n\n\n\n<p>Established in 2011, Palms Sports today promotes niche sporting activities, with a speci\ufb01c focus on Jiu-Jitsu and martial arts, to UAE Nationals.<\/p>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-1024x576.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-1024x576.jpg\" alt=\"\" class=\"wp-image-52171\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-1024x576.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-300x169.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-768x432.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-150x84.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-600x338.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-696x392.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-1068x601.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8-747x420.jpg 747w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-8.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Fouad Darwish<\/strong>, Palms Sports\u2019 Chief Executive Officer<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<p>\u201cOver the last 8 years, Palms Sports has achieved enviable levels of success and growth,\u201d says <strong>Fouad Darwish<\/strong>, Palms Sports\u2019 chief executive officer.<\/p>\n\n\n\n<p>\u201cEvery measurable criterion point towards sustained growth, continued success and exceptional out-reach.\u201d<\/p>\n\n\n\n<p>Palms Sports is one of the 20+ companies under the International Holding Company PJSC emphasizing the importance of sports in people\u2019s daily lives.<\/p>\n\n\n\n<p>The company is determined to assist communities as they seek to integrate sport and leisure into the very fabric of day-to-day lives.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"52176\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10.jpg\" alt=\"\" class=\"wp-image-52176\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-768x513.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-600x401.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-696x465.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-10-629x420.jpg 629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"500\" data-id=\"52167\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11.jpg\" alt=\"\" class=\"wp-image-52167\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11.jpg 950w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-300x158.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-768x404.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-150x79.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-600x316.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-696x366.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-11-798x420.jpg 798w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>A 360\u00b0 sports company, Palms Sports is the leading provider for sports training programs in the UAE. The company enjoys a competitive advantage with regards to Jiu-Jitsu, mixed martial arts and combat sports as it continuously strives to raise awareness and participation by highlighting the physical, mental and health benefits of these sporting activities.<\/p>\n\n\n\n<p>Palms Sports aims to make the UAE, and in particular, the city of Abu Dhabi, a hub for mixed martial arts and combat sports. In order to achieve this vision, these sports are being placed at the heart of efficient and effective programs that will benefit communities.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"52177\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13.jpg\" alt=\"\" class=\"wp-image-52177\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-768x512.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-600x400.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-696x464.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-13-631x420.jpg 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"52172\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-1024x683.jpg\" alt=\"\" class=\"wp-image-52172\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-1024x683.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-768x512.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-600x400.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-696x464.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-1392x929.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-1068x713.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-630x420.jpg 630w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12-1259x840.jpg 1259w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-12.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Whether people require a sports training program or wish to manage all aspects of a sports program and facility, Palms Sports can help at every stage, including; program conceptualization, final execution, creating a customized program that manages the necessary facilities, manpower and equipment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mission<\/h3>\n\n\n\n<p>To inspire and promote a healthy lifestyle through diverse, quality recreational opportunities. Enhance lifelong learning and good habits through the practice of sports and martial arts and provide fully customized sport services for the benefit of our clients and communities through sports-based skills, tools and values that can improve lives in other ways.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vision<\/h3>\n\n\n\n<p>Develop a mentally and physically active community that possesses the tools to maintain a healthy lifestyle and the continued desire to achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2026this is only the beginning<\/h3>\n\n\n\n<p>Darwish, while proud of Palms Sports\u2019 accomplishments, is ready to build on the company\u2019s successes and commitment to the UAE while focusing on diversity as the company moves forward:<\/p>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1024x682.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1024x682.jpg\" alt=\"\" class=\"wp-image-52166\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1024x682.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-768x512.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-600x400.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-696x464.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1392x928.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1068x712.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-630x420.jpg 630w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7-1260x840.jpg 1260w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-7.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/a><\/div>\n\n\n\n<p>\u201cSports management has been at the core of our business operations, and so it shall remain. However, Palms Sports\u2019 future holds much more than sports. Our future vision and growth strategies can all be summed up in one word: diversification.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>This is only the beginning. We are unfolding a new chapter in what will be a very prosperous future of growth and expansion.<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cOver the last 3 years, Palms Sports took great strides towards diversification of revenue streams. Currently, Palms Sports has diversified operations and subsidiaries in 4 verticals being, sports and training, education, gaming, security services, and entertainment and events.\u201d<\/p>\n\n\n\n<p>Darwish concludes: \u201cThis is only the beginning. We are unfolding a new chapter in what will be a very prosperous future of growth and expansion.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Palms Sports<\/strong><br><i class=\"fas fa-map-marker-alt\"><\/i>     4th floor &#8211; Building 3 Eastern Ring Rd &#8211; Al Muntazah<br>Ministries Complex &#8211; Abu Dhabi<br><i class=\"fas fa-phone\"><\/i>     <strong>&nbsp;+971 (2) 8111 444<\/strong><br><a href=\"http:\/\/www.palmssports.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.palmssports.com<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:-20px\"><a href=\"https:\/\/www.facebook.com\/palmssportsuae\" target=\"_blank\" rel=\"noreferrer noopener\"><i class=\"fab fa-facebook\"><\/i><\/a>     <a href=\"https:\/\/www.instagram.com\/palmssportsuae\/\"><i class=\"fab fa-instagram\"><\/i><\/a>     <a href=\"https:\/\/www.youtube.com\/@UAEWarriors\" target=\"_blank\" rel=\"noreferrer noopener\"><i class=\"fab fa-youtube\"><\/i><\/a><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>More than just a sports company, Palms Sports works to emphasize the importance of sport in daily life with a remit to integrate sports into the very fabric of society.<\/p>\n","protected":false},"author":8,"featured_media":52195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[672,292,530,993,539,982,798],"tags":[545],"class_list":{"0":"post-52162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-2023-year-lifestyle","8":"category-articles","9":"category-lifestyle","10":"category-martial-arts","11":"category-sports-recreation","12":"category-sports-diplomacy","13":"category-uae-country","14":"tag-sports-recreation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"More than just a sports company, Palms Sports works to emphasize the importance of sport in daily life with a remit to integrate sports into the very fabric of society.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridges Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synergymediaspecialists\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T06:14:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T08:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SMS-Bridges\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SMS-Bridges\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/\",\"name\":\"Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg\",\"datePublished\":\"2023-11-29T06:14:52+00:00\",\"dateModified\":\"2025-09-11T08:43:03+00:00\",\"author\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/0f460f41b77935eeb5c3d31a4ea047b5\"},\"breadcrumb\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sms-bridges.com\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Palms Sports and the Rise of Jiu-Jitsu in the UAE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\",\"url\":\"https:\/\/sms-bridges.com\/staging\/\",\"name\":\"Bridges Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/0f460f41b77935eeb5c3d31a4ea047b5\",\"name\":\"SMS-Bridges\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/828fbdff6eefa84daba0d148b56205f3122c729a938508c54f46b3debb474d04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/828fbdff6eefa84daba0d148b56205f3122c729a938508c54f46b3debb474d04?s=96&d=mm&r=g\",\"caption\":\"SMS-Bridges\"},\"url\":\"https:\/\/sms-bridges.com\/staging\/author\/jonas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/","og_locale":"en_US","og_type":"article","og_title":"Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine","og_description":"More than just a sports company, Palms Sports works to emphasize the importance of sport in daily life with a remit to integrate sports into the very fabric of society.","og_url":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/","og_site_name":"Bridges Magazine","article_publisher":"https:\/\/www.facebook.com\/synergymediaspecialists","article_published_time":"2023-11-29T06:14:52+00:00","article_modified_time":"2025-09-11T08:43:03+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg","type":"image\/jpeg"}],"author":"SMS-Bridges","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SMS-Bridges","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/","url":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/","name":"Palms Sports and the Rise of Jiu-Jitsu in the UAE - Bridges Magazine","isPartOf":{"@id":"https:\/\/sms-bridges.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage"},"image":{"@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage"},"thumbnailUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg","datePublished":"2023-11-29T06:14:52+00:00","dateModified":"2025-09-11T08:43:03+00:00","author":{"@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/0f460f41b77935eeb5c3d31a4ea047b5"},"breadcrumb":{"@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#primaryimage","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2.jpg","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/sms-bridges.com\/staging\/palms-sports-and-the-rise-of-jiu-jitsu-in-the-uae\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sms-bridges.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Palms Sports and the Rise of Jiu-Jitsu in the UAE"}]},{"@type":"WebSite","@id":"https:\/\/sms-bridges.com\/staging\/#website","url":"https:\/\/sms-bridges.com\/staging\/","name":"Bridges Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/0f460f41b77935eeb5c3d31a4ea047b5","name":"SMS-Bridges","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/828fbdff6eefa84daba0d148b56205f3122c729a938508c54f46b3debb474d04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/828fbdff6eefa84daba0d148b56205f3122c729a938508c54f46b3debb474d04?s=96&d=mm&r=g","caption":"SMS-Bridges"},"url":"https:\/\/sms-bridges.com\/staging\/author\/jonas\/"}]}},"author_meta":{"display_name":"SMS-Bridges","author_link":"https:\/\/sms-bridges.com\/staging\/author\/jonas\/"},"featured_img":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2023\/11\/UAE-Palm-Sport-FI2-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/lifestyle\/year-lifestyle\/2023-year-lifestyle\/\" class=\"advgb-post-tax-term\">2023<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/\" class=\"advgb-post-tax-term\">Articles<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/lifestyle\/\" class=\"advgb-post-tax-term\">Lifestyle<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/sports-diplomacy\/categories\/martial-arts\/\" class=\"advgb-post-tax-term\">Martial Arts<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/lifestyle\/sports-recreation\/\" class=\"advgb-post-tax-term\">Sports &amp; Recreation<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/sports-diplomacy\/\" class=\"advgb-post-tax-term\">Sports Diplomacy<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/lifestyle\/country\/uae-country\/\" class=\"advgb-post-tax-term\">UAE<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">2023<\/span>","<span class=\"advgb-post-tax-term\">Articles<\/span>","<span class=\"advgb-post-tax-term\">Lifestyle<\/span>","<span class=\"advgb-post-tax-term\">Martial Arts<\/span>","<span class=\"advgb-post-tax-term\">Sports &amp; Recreation<\/span>","<span class=\"advgb-post-tax-term\">Sports Diplomacy<\/span>","<span class=\"advgb-post-tax-term\">UAE<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/lifestyle\/country\/uae-country\/\" class=\"advgb-post-tax-term\">Sports &amp; Recreation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Sports &amp; Recreation<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 7 months ago"},"absolute_dates":{"created":"Posted on November 29, 2023","modified":"Updated on September 11, 2025"},"absolute_dates_time":{"created":"Posted on November 29, 2023 6:14 am","modified":"Updated on September 11, 2025 8:43 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/52162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/comments?post=52162"}],"version-history":[{"count":1,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/52162\/revisions"}],"predecessor-version":[{"id":77576,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/52162\/revisions\/77576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media\/52195"}],"wp:attachment":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media?parent=52162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/categories?post=52162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/tags?post=52162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}