{"id":45078,"date":"2023-07-13T00:02:48","date_gmt":"2023-07-13T00:02:48","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=45078"},"modified":"2023-07-14T03:12:27","modified_gmt":"2023-07-14T03:12:27","slug":"from-japan-to-france-ajinomoto-foods-europe-is-umamis-unwavering-advocate","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/from-japan-to-france-ajinomoto-foods-europe-is-umamis-unwavering-advocate\/","title":{"rendered":"From Japan to France, Ajinomoto Foods Europe is umami\u2019s unwavering advocate"},"content":{"rendered":"\n
\"\"
Masami Kashiwakura<\/strong><\/strong>, Executive Officer & Vice President, General Manager, Europe & Africa Division, Ajinomoto Co., Inc. | \u00a9 Ajinomoto Co., Inc.<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

Food is essential to survival; flavorful food, however, is essential to truly living.<\/p>\n\n\n\n

Ajinomoto has been realizing its \u201cEat Well, Live Well\u201d philosophy throughout its business for over a century. Founded in 1909, the iconic Japanese brand delivers umami-rich goodness to millions of households the world over \u2014 and Europe has most definitely joined the flavor revolution.<\/p>\n\n\n\n

The company\u2019s European and African arm is flourishing in flavorful ways, so much so that this presence comprises three dynamic affiliate ventures. Moreover, the regional office is headquartered in France, a country largely considered to be the world\u2019s gastronomic center.<\/p>\n\n\n\n

Masami Kashiwakura, Executive Officer & Vice President, General Manager, Europe & Africa Division, Ajinomoto Co., Inc., explained the operation as follows.<\/p>\n\n\n\n

\u201cWe\u2019re part of the global Ajinomoto group stationed in France, with three affiliate companies: Ajinomoto Europe, a corporate hub and regional headquarters that manages the operational needs of the Europe and Africa Division; Ajinomoto Foods Europe, which manages and operates two major businesses \u2014 one a food solutions and ingredients business, the other a consumer goods business supplying Japanese frozen foods and other products, like gyoza <\/em>(dumplings), yakitori and ramen \u2014 to B2B (business-to-business) and B2C (business-to-consumer) markets; and Ajinomoto Frozen Foods France, wholly owned by Ajinomoto Foods Europe, where we manufacture said Japanese frozen foods and other products, like traditional French macarons,\u201d Kashiwakura said.<\/p>\n\n\n\n

We are always following French food culture to learn about the local preferences and requirements, so that we may also suggest new tastes to increase the joy of cooking and eating together, through our \u2018deliciousness technologies\u2019 solutions.<\/p>Masami Kashiwakura<\/strong>, Executive Officer & Vice President, General Manager, Europe & Africa Division, Ajinomoto Co., Inc.<\/mark><\/cite><\/blockquote><\/figure>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n
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Ajinomoto\u2019s chicken and vegetable gyoza is a ready-to-cook meal of frozen Japanese dumplings with rich taste and flavor. | \u00a9 Ajinomoto Co., Inc.<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

\u201cWe also have three factories in Nesle, Le Neubourg and Castelsarrasin.\u201d<\/p>\n\n\n\n

Kashiwakura is quick to credit the rising popularity of Japanese food products in France \u2014 and the desire for the umami taste sensation that Ajinomoto\u2019s amino acids infuse into dishes \u2014 to the washoku boom worldwide. He describes the company\u2019s position as \u201cunique in the market,\u201d owing to the competitive advantage they provide: They are experts at creating \u201cdeliciousness technologies\u201d for food solutions and ingredients, as well as makers of ready-to- cook Japanese food products.<\/p>\n\n\n\n

\u201cWe are always following French food culture to learn about the local preferences and requirements, so that we may also suggest new tastes to increase the joy of cooking and eating together, through our \u2018deliciousness technologies\u2019 solutions.\u201d<\/p>\n\n\n\n

\u201cWe will continue to fully leverage our technology and know-how to meet our consumers\u2019 preferences and desires. On top of that, we plan to extend our contributions beyond the food industry to the green and health care sectors, moving forward.\u201d<\/p>\n\n\n\n

www.ajinomoto-europe.com<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Ajinomoto has been realizing its \u201cEat Well, Live Well\u201d philosophy throughout its business for over a century.<\/p>\n","protected":false},"author":7,"featured_media":45082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[671,292,259,128,547],"tags":[507],"class_list":{"0":"post-45078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-671","8":"category-articles","9":"category-bridging-japan","10":"category-food-beverage","11":"category-france","12":"tag-consumer"},"yoast_head":"\nFrom Japan to France, Ajinomoto Foods Europe is umami\u2019s unwavering advocate - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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