{"id":27209,"date":"2022-04-19T03:59:06","date_gmt":"2022-04-19T03:59:06","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=27209"},"modified":"2025-11-25T08:22:11","modified_gmt":"2025-11-25T08:22:11","slug":"from-norways-seas-to-japans-shores-nsc-launches-campaign-to-celebrate-norwegian-seafood","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/from-norways-seas-to-japans-shores-nsc-launches-campaign-to-celebrate-norwegian-seafood\/","title":{"rendered":"From Norway\u2019s seas to Japan\u2019s shores: NSC launches campaign to celebrate Norwegian seafood"},"content":{"rendered":"\n
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Salmon from Norway is raised in cold, clear waters. It grows at its own pace, gaining a pure and fresh taste, fat marbling and an attractive red-orange coloring. It also has a firm consistency, making it a pleasure to eat. | \u00a9 NSC<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

To be sure, it\u2019s a big job; but the task isn\u2019t impossible. After all, Norwegian seafood is among the finest and freshest across the globe \u2014 something the Japanese market has known for years.<\/p>\n\n\n\n

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Johan Kvalheim<\/strong>, Director of Norwegian Seafood Council for Japan and South Korea | \u00a9 NSC<\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

\u201cJapan has, for decades, been among the most important markets for Norwegian seafood like fresh Norwegian salmon and mackerel. Seventy percent of all lightly salted mackerel and 90% of all fresh Atlantic salmon sold in Japan is Norwegian. The Japanese and Norwegians share the same passion for food, quality and hygiene \u2014 Japan is among the most demanding markets in the world; Norway is a proud supplier to Japan and to Japanese chefs worldwide. Norwegian seafood is a symbol of the collaboration between the two countries,\u201d shared Johan Kvalheim, NSC director of Japan and South Korea.<\/p>\n\n\n\n

To be certain, a solid relationship exists between Japan and Norway when it comes to seafood \u2014 nothing beats Norway\u2019s beautiful bounty of the sea. \u201cThe reputation of Norwegian seafood in Japan is very high; the best sushi chefs prefer fresh Norwegian salmon because of taste, color and food safety. The same goes for the mackerel,\u201d Kvalheim noted.<\/p>\n\n\n\n

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On April 18, the NSC launched a campaign to further underscore the solid, sterling reputation of Norwegian seafood as the best in Japan and globally. Kvalheim said: \u201cThe campaign aims to communicate the No. 1 position of Norwegian salmon and mackerel. There are many good reasons for this: The taste is fresh from the cold, clear waters of Norway. Both the mackerel and salmon are easy to prepare for meals, and in so many ways. We want to inspire Japanese seafood lovers to prepare the fish in more ways, not only raw.\u201d<\/p>\n\n\n\n

Norway is a proud supplier to Japan and to Japanese chefs worldwide. Norwegian seafood is a symbol of the collaboration between the two countries.<\/p>Johan Kvalheim<\/strong>, Director of Norwegian Seafood Council for Japan and South Korea<\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n

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\u201cAs a follow up to our fall campaign, this spring, we challenge consumers to take part in an easy quiz about Norway and Norwegian seafood. The challenge will be communicated in stores, on stickers and posters. The grand prize is, of course, a whole year of free Norwegian seafood.\u201d<\/p>\n\n\n\n

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en.seafood.no<\/a><\/strong><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

As a public company owned by Norway\u2019s Ministry of Trade, Industry and Fisheries, the Norwegian Seafood Council (NSC) seeks to win the world over to Norwegian seafood.<\/p>\n","protected":false},"author":7,"featured_media":79581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[600,292,259,1014,128,148],"tags":[507],"class_list":{"0":"post-27209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-600","8":"category-articles","9":"category-bridging-japan","10":"category-food-beverage-norway","11":"category-food-beverage","12":"category-norway","13":"tag-consumer"},"yoast_head":"\nFrom Norway\u2019s seas to Japan\u2019s shores: NSC launches campaign to celebrate Norwegian seafood - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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