
{"id":24855,"date":"2021-11-24T05:48:55","date_gmt":"2021-11-24T05:48:55","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/reveal-your-artistic-side-copy\/"},"modified":"2024-12-16T09:29:18","modified_gmt":"2024-12-16T09:29:18","slug":"dreher-breweries-sharing-the-kando-from-hungary","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/dreher-breweries-sharing-the-kando-from-hungary\/","title":{"rendered":"Dreher Breweries: Sharing the Kando from Hungary"},"content":{"rendered":"\n<p>It was bought by Anton Dreher in 1862 and through three generations his family grew, developed and managed the business. Dreher\u2019s brewery became one of the world\u2019s biggest at the peak of the Austro-Hungarian empire.<\/p>\n\n\n\n<p>In 1993 the business became part of South African Breweries, subsequently SABMiller in 2002.<\/p>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1024x682.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1024x682.jpg\" alt=\"\" class=\"wp-image-24859\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1024x682.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-300x200.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-768x512.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-150x100.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-600x400.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-696x464.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1392x928.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1068x712.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-630x420.jpg 630w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1-1260x840.jpg 1260w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>G\u00e1bor B\u00e9kefi<\/strong>, General Manager of Dreher Breweries  |  \u00a9 Dreher Breweries<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<p>\u201cA great new era began when we became part of the Asahi Breweries family from Japan,\u201d shares G\u00e1bor B\u00e9kefi, general manager of Dreher Breweries.<\/p>\n\n\n\n<p>\u201cBoth Asahi and Dreher each have more than 100 years of brewing tradition and heritage steeped in the pursuit of quality products.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A great new era began when we became part of the Asahi Breweries family from Japan. <span style=\"background-color: initial;\">Both Asahi and Dreher each have more than 100 years of brewing tradition and heritage steeped in the pursuit of quality products.\u201d<\/span><\/p><cite><span class=\"has-inline-color has-white-color\"> <strong>G\u00e1bor B\u00e9kefi<\/strong>, General Manager of Dreher Breweries <\/span><\/cite><\/blockquote><\/figure>\n\n\n\n<p>The Asahi Group shares its inspiration or \u2018<em>Kando\u2019<\/em>, which brings deliciousness, happiness, and innovation together to create value and a strong bond with society.<\/p>\n\n\n\n<p>The Dreher Beer Museum offers an inspiring tour of the history of beer making in Hungary which culminates in beer tasting. The brewery also hosts beer dinners and shares the <em>Kando <\/em>with the help of famous Hungarian chefs, beer sommeliers and tap masters.<\/p>\n\n\n\n<div><a href=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1024x403.jpg\" class=\"td-modal-image\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1024x403.jpg\" alt=\"\" class=\"wp-image-24802\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1024x403.jpg 1024w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-300x118.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-768x302.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1536x605.jpg 1536w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-150x59.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-600x236.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-696x274.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1392x548.jpg 1392w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1068x420.jpg 1068w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner-1067x420.jpg 1067w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-banner.jpg 1905w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00a9 Dreher Breweries<\/figcaption><\/figure><\/a><\/div>\n\n\n\n<p>A significant amount of knowledge transfer has come from the expansion of Asahi Breweries into Europe.<\/p>\n\n\n\n<p>Dreher was the first company in Hungary to recently open a new category of beverages \u2014 hard seltzers.&nbsp;<\/p>\n\n\n\n<p>The citrus and blueberry flavours of Viper hard seltzer were developed at the Asahi Breweries R&amp;D centre in Tokyo, Japan, tested in Europe by the regional innovation centre and then launched by Dreher in Hungary earlier this year.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3.jpg\" alt=\"\" data-id=\"24860\" data-full-url=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3.jpg\" data-link=\"https:\/\/sms-bridges.com\/staging\/?attachment_id=24860\" class=\"wp-image-24860\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-3-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4.jpg\" alt=\"\" data-id=\"24861\" data-full-url=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4.jpg\" data-link=\"https:\/\/sms-bridges.com\/staging\/?attachment_id=24861\" class=\"wp-image-24861\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-4-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2.jpg\" alt=\"\" data-id=\"24862\" data-full-url=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2.jpg\" data-link=\"https:\/\/sms-bridges.com\/staging\/?attachment_id=24862\" class=\"wp-image-24862 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2.jpg 1000w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-300x300.jpg 300w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-150x150.jpg 150w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-768x768.jpg 768w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-600x600.jpg 600w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-696x696.jpg 696w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-420x420.jpg 420w, https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/11\/HU21-Dreher-photo-2-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>This year Dreher also launched its ANTL microbrewery which is built in one of the brewery\u2019s historical buildings.<\/p>\n\n\n\n<p>\u201cANTL gives us the opportunity to test and develop formulas with a richer taste profile and ingredients that we can\u2019t translate into larger industrial scales,\u201d explains B\u00e9kefi.<\/p>\n\n\n\n<p>\u201cWe are proud of Dreher\u2019s family legacy and that we are keeping its tradition alive in Asahi today,\u201d he concludes.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/www.dreherzrt.hu\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.dreherzrt.hu<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The history of Hungary\u2019s largest brewery, Dreher, dates back to 1854. It was bought by Anton Dreher in 1862 and through three generations his family grew, developed and managed the business. Dreher\u2019s brewery became one of the world\u2019s biggest at the peak of the Austro-Hungarian empire.<\/p>\n","protected":false},"author":14,"featured_media":24858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[331,531,292,259,128,546,864,591,530],"tags":[507,543],"class_list":{"0":"post-24855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-331","8":"category-2021-year-lifestyle","9":"category-articles","10":"category-bridging-japan","11":"category-food-beverage","12":"category-food-beverage-lifestyle","13":"category-hungary-country","14":"category-hungary","15":"category-lifestyle","16":"tag-consumer","17":"tag-food-beverage"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dreher Breweries: Sharing the Kando from Hungary - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/dreher-breweries-sharing-the-kando-from-hungary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreher Breweries: Sharing the Kando from Hungary - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"The history of Hungary\u2019s largest brewery, Dreher, dates back to 1854. 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