{"id":24293,"date":"2021-10-29T06:06:06","date_gmt":"2021-10-29T06:06:06","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/hokkai-suisan-bringing-japanese-food-culture-to-europe-copy\/"},"modified":"2024-10-25T01:30:07","modified_gmt":"2024-10-25T01:30:07","slug":"goldwin-perfecting-sportswear","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/goldwin-perfecting-sportswear\/","title":{"rendered":"Goldwin: Perfecting Sportswear"},"content":{"rendered":"\n

Goldwin recently opened a new flagship store in Munich, Germany continuing its worldwide expansion in key markets around the world.<\/p>\n\n\n\n

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Takao Watanabe<\/strong>, CEO of Goldwin Europe GmbH | \u00a9 Goldwin Europe <\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

Bridges spoke with Takao Watanabe, CEO of Goldwin Europe GmbH.<\/p>\n\n\n\n

In a very competitive retail market, what makes Goldwin \u2018unique\u2019 as a clothing brand?<\/h3>\n\n\n\n

We have been developing wider sports categories for 70 years since our foundation.<\/p>\n\n\n\n

Therefore, we are utilizing the functional patterns, material development, and attention to detail that we have continued to nurture in the products of this brand.<\/p>\n\n\n\n

In particular, we are applying the know-how that we have developed as a necessary function mainly for skiing and the outdoors to the lifestyle category that combines \u2018fashionability\u2019 with weather and temperature measures in pursuit of comfort.<\/p>\n\n\n\n

In addition, the widespread use of materials for skis and outdoors, which were developed with sustainability in mind while pursuing functionality, is a unique product that has both functionality and fashion.<\/p>\n\n\n\n

We provide unique products that are simple, highly functional, and have a nice design from athletes to general sports Lovers.<\/p>\n\n\n\n

The Japanese style of simplicity, aesthetics and functionality is admired around the world. Is it important for Goldwin to be recognized as a Japanese clothing brand with those quintessential values?<\/h3>\n\n\n\n

For 70 years since our founding, we have been seriously considering the convenience of our customers and trying to create products that are simple and functional in terms of design.<\/p>\n\n\n\n

We think that was Goldwin’s simplicity and uniqueness, and as a result, it was in line with the good points of Japan.<\/p>\n\n\n\n

Because we are Japanese, we can come up with and utilize various unique ideas and materials.<\/p>\n\n\n\n

We are very proud to be a Japanese brand and we believe it is important to continue to pursue the uniqueness of Goldwin.<\/p>\n\n\n\n

We will introduce the Goldwin brand to people who love sports around the world step by step to Tokyo, Japan, San Francisco, USA and Munich, Germany.<\/p>Takao Watanabe<\/strong>, CEO of Goldwin Europe GmbH<\/span><\/cite><\/blockquote><\/figure>\n\n\n\n

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Tell us about the technology used in your fabric and why is \u2018brewed protein yarn\u2019 technology critical to sustainability?<\/h3>\n\n\n\n

For us outdoor companies, the planet is indispensable. We will face sustainability on the two axes of environment and business and realize a healthy and prosperous life.<\/p>\n\n\n\n

GOLDWIN as a company committed to a plan to promote initiatives for a recycling-oriented society and climate change, aiming for business operations that accompany improvement of the global environment.<\/p>\n\n\n\n

The plan foresees the reach of zero waste of products and materials by 2030, by curbing production volume through actual demand-type businesses, actively expanding custom orders and strengthening repair and recycling businesses.<\/p>\n\n\n\n

Reviewing production plans for unsold clothing and surplus fabrics and promoting recycling will bring the actual annual production of 65 tons of clothing and fabrics to zero by the end of 2030, reaching 80% reduction in 2025.<\/p>\n\n\n\n

In addition, GOLDWIN as a company has started a transition to environmentally friendly materials – aiming to reach 90% by 2030 – and a promotion of green design.<\/p>\n\n\n\n