{"id":20452,"date":"2021-08-06T07:17:17","date_gmt":"2021-08-06T07:17:17","guid":{"rendered":"https:\/\/sms-bridges.com\/staging\/?p=20452"},"modified":"2021-08-10T07:17:40","modified_gmt":"2021-08-10T07:17:40","slug":"kirin-joy-brings-us-together","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/kirin-joy-brings-us-together\/","title":{"rendered":"Kirin: \u2018Joy brings us together\u2019"},"content":{"rendered":"\n

In Singapore, the company\u2019s agreement with Asia Pacific Breweries (Singapore) Pte Ltd. to distribute Kirin Ichiban beer has led to sales more than doubling since 2010.<\/p>\n\n\n\n

\"\"
Hiromasa Honda<\/strong>, Managing Director of Kirin Holdings Singapore Pte Ltd. | \u00a9 Kirin Holdings Singapore <\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

\u201cKirin beer is recognized by Singaporeans as Japanese, premium imported beer carried at high-end Japanese restaurants, hotels, bars, gastropubs and supermarkets,\u201d said Hiromasa Honda, managing director of Kirin Holdings Singapore Pte Ltd.<\/p>\n\n\n\n

\u201cOur online sales are increasing and we see space for the Kirin brand to grow in Singapore.\u201d<\/p>\n\n\n\n

In 2011, the company acquired Interfood Shareholding Co. in Vietnam and established its nonalcoholic beverage business in the country.<\/p>\n\n\n\n

\u201cWe took over the company, restructured the management team and created a highly profitable business in which Kirin brand products play an important role,\u201d Honda said.<\/p>\n\n\n\n

As technology continues to change existing industries and social infrastructure, the Kirin Group is positioning itself for future growth.<\/p>\n\n\n\n

\u201cWe are facing an uncertain and unstable future and it is challenging to envision what will come next,\u201d said Honda.<\/p>\n\n\n\n

\u201cFor us to grow, it is necessary for us to become more resilient as a company, create shared values, find growth opportunities and address social issues.\u201d<\/p>\n\n\n\n

In February 2019, the Kirin Group announced its long-term management vision, \u201cKV2027,\u201d to bridge its pharmaceuticals and food and beverage businesses.<\/p>\n\n\n\n

I want to congratulate Japan and Singapore on this 55th anniversary year and trust we can strengthen our shared interactions in the future.<\/p>Hiromasa Honda<\/strong>, Managing Director of Kirin Holdings Singapore Pte Ltd.<\/span><\/cite><\/blockquote><\/figure>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As people live longer, demand for health-supporting foods and wellness products is on the increase and Kirin\u2019s group-wide joint research and development team is leveraging its experience and expertise to create biotechnology and fermentation-derived products.<\/p>\n\n\n\n

Human immune cells protect against viral infections. While conventional lactic acid bacteria stimulate only a few cells (such as natural killer cells), Kirin\u2019s Lactococcus lactis strain plasma directly activates plasmacytoid dendritic cells (pDCs), which increase the antiviral potential of the peripheral immune function.<\/p>\n\n\n\n

\"\"<\/figure><\/div><\/a><\/div>\n\n\n\n

The team\u2019s findings have been met with critical acclaim and Kirin\u2019s iMUSE functional food brand of healthier-living products is gaining market share.<\/p>\n\n\n\n

\u201cWe are currently looking for Singapore-based business partners who are able to share our vision and collaborate with us,\u201d Honda said.<\/p>\n\n\n\n

\u201cOur health science products offer a redefined joy of food and well-being by focusing on nature, craftsmanship and people.\u201d<\/p>\n\n\n\n

\u201cWe are committed to bringing happiness and joy to people and in this spirit, I want to congratulate Japan and Singapore on this 55th anniversary year and trust we can strengthen our shared interactions in the future.\u201d<\/p>\n\n\n\n

www.kirin-singapore.com.sg<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In Singapore, the company\u2019s agreement with Asia Pacific Breweries (Singapore) Pte Ltd. to distribute Kirin Ichiban beer has led to sales more than doubling since 2010. \u201cKirin beer is recognized by Singaporeans as Japanese, premium imported beer carried at high-end Japanese restaurants, hotels, bars, gastropubs and supermarkets,\u201d said Hiromasa Honda, managing director of Kirin Holdings […]<\/p>\n","protected":false},"author":1,"featured_media":20583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[331,292,259,128,519],"tags":[507],"class_list":{"0":"post-20452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-331","8":"category-articles","9":"category-bridging-japan","10":"category-food-beverage","11":"category-singapore","12":"tag-consumer"},"yoast_head":"\nKirin: \u2018Joy brings us together\u2019 - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/kirin-joy-brings-us-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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