{"id":11061,"date":"2020-02-05T17:09:24","date_gmt":"2020-02-05T17:09:24","guid":{"rendered":"https:\/\/www.synergymediaspecialists.com\/?p=11061"},"modified":"2021-05-25T04:26:40","modified_gmt":"2021-05-25T04:26:40","slug":"imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/","title":{"rendered":"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry"},"content":{"rendered":"\n
\n
\n
\"\"
Alejandro Cortina<\/strong>, Director General of Mexico, Industria Mexicana de Equipo Marino (IMEMSA)  |  \u00a9 IMEMSA<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

After signing a joint venture agreement in the 1970s, IMEMSA and Yamaha created a vast distribution network of committed dealers catering to thousands of commercial fisheries located throughout Mexico, and quickly established the Yamaha brand in the Mexican market.<\/p>\n\n\n\n

\u201cThe key to the success of the venture was the high degree of collaboration between Yamaha and IMEMSA, with both companies bringing their specific know-how to the table,\u201d said Alejandro Cortina, director general of IMEMSA.<\/p>\n\n\n\n

IMEMSA went through a major change in 2015 as its ownership was entrusted to the Gallardo family in Mexico, who are also actively involved in airport infrastructure, bottling and real estate development.<\/p>\n\n\n\n

Due to corporate restructuring, IMEMSA and Yamaha ended their joint venture and signed an exclusive distribution agreement instead. Cortina also pointed out that the successful completion of this milestone can be attributed to its close collaboration with Yamaha\u2019s marine division.<\/p>\n\n\n\n

\u201cIt was a challenging process, but thanks to the leadership and long-term vision of Yamaha\u2019s marine division headed by Hirofumi Usui, IMEMSA was able to succeed with its endeavors,\u201d Cortina said.<\/p>\n\n\n\n

In 2018, IMEMSA invested in a new distribution center to integrate and streamline its operations, as well as a new boat factory to satisfy the growing local demand and export to the U.S. market.<\/p>\n\n\n\n

2019 will be an important year for IMEMSA as it will seek to modernize its dealer network operation with the implementation of a new enterprise resource planning system.<\/p>\n\n\n\n

\u201cThe successful and longstanding business relationship between Yamaha and IMEMSA is proof that Japanese companies can thrive in the growing Mexican market,\u201d Cortina said.<\/p>\n\n\n\n

\u201cTogether, Yamaha and IMEMSA will work toward creating awareness of sustainable fishing practices, as well as collaborating with authorities and universities in replenishing local fisheries.\u201d<\/p>\n\n\n\n

www.imemsa.mx<\/strong><\/a><\/p>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

After signing a joint venture agreement in the 1970s, IMEMSA and Yamaha created a vast distribution network of committed dealers catering to thousands of commercial fisheries located throughout Mexico, and quickly established the Yamaha brand in the Mexican market. \u201cThe key to the success of the venture was the high degree of collaboration between Yamaha […]<\/p>\n","protected":false},"author":2,"featured_media":12948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[278,292,259,132,131],"tags":[506],"class_list":{"0":"post-11061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-278","8":"category-articles","9":"category-bridging-japan","10":"category-marine","11":"category-mexico","12":"tag-industrial"},"yoast_head":"\nIMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"After signing a joint venture agreement in the 1970s, IMEMSA and Yamaha created a vast distribution network of committed dealers catering to thousands of commercial fisheries located throughout Mexico, and quickly established the Yamaha brand in the Mexican market. \u201cThe key to the success of the venture was the high degree of collaboration between Yamaha […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridges Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synergymediaspecialists\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-05T17:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-25T04:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bridges by SMS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridges by SMS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/\",\"name\":\"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg\",\"datePublished\":\"2020-02-05T17:09:24+00:00\",\"dateModified\":\"2021-05-25T04:26:40+00:00\",\"author\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764\"},\"breadcrumb\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg\",\"width\":1000,\"height\":1001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sms-bridges.com\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\",\"url\":\"https:\/\/sms-bridges.com\/staging\/\",\"name\":\"Bridges Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764\",\"name\":\"Bridges by SMS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg\",\"caption\":\"Bridges by SMS\"},\"url\":\"https:\/\/sms-bridges.com\/staging\/author\/benj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/","og_locale":"en_US","og_type":"article","og_title":"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine","og_description":"After signing a joint venture agreement in the 1970s, IMEMSA and Yamaha created a vast distribution network of committed dealers catering to thousands of commercial fisheries located throughout Mexico, and quickly established the Yamaha brand in the Mexican market. \u201cThe key to the success of the venture was the high degree of collaboration between Yamaha […]","og_url":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/","og_site_name":"Bridges Magazine","article_publisher":"https:\/\/www.facebook.com\/synergymediaspecialists","article_published_time":"2020-02-05T17:09:24+00:00","article_modified_time":"2021-05-25T04:26:40+00:00","og_image":[{"width":1000,"height":1001,"url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg","type":"image\/jpeg"}],"author":"Bridges by SMS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bridges by SMS","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/","url":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/","name":"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry - Bridges Magazine","isPartOf":{"@id":"https:\/\/sms-bridges.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage"},"image":{"@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg","datePublished":"2020-02-05T17:09:24+00:00","dateModified":"2021-05-25T04:26:40+00:00","author":{"@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764"},"breadcrumb":{"@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#primaryimage","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo.jpg","width":1000,"height":1001},{"@type":"BreadcrumbList","@id":"https:\/\/sms-bridges.com\/staging\/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sms-bridges.com\/staging\/"},{"@type":"ListItem","position":2,"name":"IMEMSA works hand in hand with Yamaha in leading Mexico\u2019s marine industry"}]},{"@type":"WebSite","@id":"https:\/\/sms-bridges.com\/staging\/#website","url":"https:\/\/sms-bridges.com\/staging\/","name":"Bridges Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764","name":"Bridges by SMS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg","caption":"Bridges by SMS"},"url":"https:\/\/sms-bridges.com\/staging\/author\/benj\/"}]}},"author_meta":{"display_name":"Bridges by SMS","author_link":"https:\/\/sms-bridges.com\/staging\/author\/benj\/"},"featured_img":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2021\/04\/MX20-IMEMSA-photo-300x300.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/year\/2020\/\" class=\"advgb-post-tax-term\">2020<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/\" class=\"advgb-post-tax-term\">Articles<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/\" class=\"advgb-post-tax-term\">Bridging Japan<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/industries\/marine\/\" class=\"advgb-post-tax-term\">Marine<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/mexico\/\" class=\"advgb-post-tax-term\">Mexico<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">2020<\/span>","<span class=\"advgb-post-tax-term\">Articles<\/span>","<span class=\"advgb-post-tax-term\">Bridging Japan<\/span>","<span class=\"advgb-post-tax-term\">Marine<\/span>","<span class=\"advgb-post-tax-term\">Mexico<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/mexico\/\" class=\"advgb-post-tax-term\">Industrial<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Industrial<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on February 5, 2020","modified":"Updated on May 25, 2021"},"absolute_dates_time":{"created":"Posted on February 5, 2020 5:09 pm","modified":"Updated on May 25, 2021 4:26 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/11061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/comments?post=11061"}],"version-history":[{"count":0,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/11061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media\/12948"}],"wp:attachment":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media?parent=11061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/categories?post=11061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/tags?post=11061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}