{"id":10772,"date":"2020-01-21T16:33:24","date_gmt":"2020-01-21T08:33:24","guid":{"rendered":"https:\/\/www.synergymediaspecialists.com\/?p=10772"},"modified":"2025-07-03T08:00:31","modified_gmt":"2025-07-03T08:00:31","slug":"transforming-canon-do-brasil-through-growth-and-reform","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/transforming-canon-do-brasil-through-growth-and-reform\/","title":{"rendered":"Transforming Canon do Brasil through growth and reform"},"content":{"rendered":"\n
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Masaharu \u201cMichael\u201d Choki<\/strong>, President and CEO of Canon do Brasil |  \u00a9 Canon do Brasil<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

Its success allowed the company to continue with its quality products, solutions and services in Brazil for over 45 years, since it started operations in 1974.<\/p>\n\n\n\n

Seeing potential in the country, the company invested in a production plant in Manaus in 2012, concentrating on producing digital single-lens reflex cameras, which account for 90 percent of Brazil’s market share.<\/p>\n\n\n\n

Since Masaharu \u201cMichael\u201d Choki took leadership as president and CEO of Canon do Brasil in 2019, his vision to transform and sustain the success of the company has involved two main directions: growth and reform.<\/p>\n\n\n\n

\u201cThe Brazilian market has potential to grow, and we always aim to realize sustainable growth by adapting to changes within the business environment such as market trends, business structures, customer and technology and pursuit reform,\u201d said Choki.<\/p>\n\n\n\n

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Canon do Brasil officially opened its doors to the new showroom Casa Canon.  |  \u00a9 Canon do Brasil<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

Currently, the company is focusing its efforts on digital commercial printing, as well as producing high-quality digital interchangeable lens cameras and mirrorless cameras.<\/p>\n\n\n\n

One recent company development to expand the consumer experience in Brazil is the Casa Canon, launched last December in S\u00e3o Paulo. Casa Canon is a unique place where customers can have a firsthand look at all Canon products, utilize their photographic studio, enjoy printing services and appreciate art exhibitions.<\/p>\n\n\n\n

The space can also be a business hub for customers and resellers and it is integrated with Canon’s own e-commerce where they are working on omnichannel development. Visitors can test the products and shop in the online store at a digital totem available at Casa Canon.<\/p>\n\n\n\n

Continuously working toward sustainable growth and contributing to the development of the Brazilian market, Canon do Brasil is planning to create new businesses. \u201cWe have a number of ideas for the country as part of our transformation for growth and are looking forward to launching them in the near future,\u201d Choki said.<\/p>\n\n\n\n

www.canon.com.br<\/strong><\/a><\/p>\n\n\n\n

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Its success allowed the company to continue with its quality products, solutions and services in Brazil for over 45 years, since it started operations in 1974. Seeing potential in the country, the company invested in a production plant in Manaus in 2012, concentrating on producing digital single-lens reflex cameras, which account for 90 percent of […]<\/p>\n","protected":false},"author":2,"featured_media":12816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[278,292,101,259,107,968],"tags":[507],"class_list":{"0":"post-10772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-278","8":"category-articles","9":"category-brazil","10":"category-bridging-japan","11":"category-consumer-electronics","12":"category-consumer-electronics-brazil","13":"tag-consumer"},"yoast_head":"\nTransforming Canon do Brasil through growth and reform - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/transforming-canon-do-brasil-through-growth-and-reform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming Canon do Brasil through growth and reform - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"Its success allowed the company to continue with its quality products, solutions and services in Brazil for over 45 years, since it started operations in 1974. 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